The Use of Artificial Intelligence (AI) In Marketing: An Empirical Study with The Construction of a Conversational Chatbot for Communication with The Client
Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
Changes in the available communication technology take advantage of the possibilities of using artificial intelligence in the marketing process. One of the areas where artificial intelligence is used for customer service. The literature on the use of artificial intelligence in marketing applies in a similar…