Employing AI-bots in media industry: the OFF Radio Kraków experiment case study
Digital Transformation - AI, Technology, and Decision Support Systems: 44ISM 2024
The objective of this paper is to explore a precedent-setting event in Polish media industry sector, namely radio broadcasting company Radio Kraków: replacement of human presenters by chatbots, providing them with names and personalities, and assigning tasks to interview famous figures (whose voices were also…