Impact of Engagement in The Local Community on Consumer Satisfaction and Preferences: The Case of Two Neighborhood Shopping Centers in Saint-Petersburg, Russia
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
The paper presents the results of empirical study devoted to the impact of engagement in the local community of a neighborhood shopping center on consumer satisfaction with the tenant mix and its preference over different categories of competitors (other neighborhood shopping centers, non-neighborhood shopping centers,…