Latest Communications of International Proceedings articles

This exploratory research is interested in understanding the Soukinage (shopping) practices and motivations of Moroccans, who, despite the arrival in force of modern distribution, have remained attached to traditional trade. By taking the case of traditional trade in the old medina of Fez, we have…

The motivation for conducting a study on the valuation of projects in the development phase using a modified option method was the need to test the prevailing view in the literature that the cash flows that a project would generate during the operating period are…

In the rapidly evolving landscape of digital marketing, the integration of AI technology has paved the way for innovative approaches, notably in the realm of AI-generated product photography. This paper presents a detailed examination of the impact of AI-generated background images in perfume marketing campaigns,…

The use of modern technologies in marketing is characteristic of fast-changing industries and big innovative companies. However, the situation changed during the pandemic crisis when companies had to deal with a high-velocity environment. We could observe, that modern technologies were used in marketing also by…

In today’s digital age, social media is the main means of communication and information sharing.  Social media platforms create a space for peer-to-peer communication, information sharing and thus provide speed of dissemination of information about cryptocurrencies and increase their popularity. Social media is also a powerful competitive…

Technological progress is the driving force behind significant changes in the world economy. Even money, monetary aggregates, payment systems and the exchange of goods and services did not avoid these changes. The rapid expansion of internet commerce and mobile technologies, advances in encryption and network…

As the number of electric and hybrid vehicle users increases, there is growing interest in the topic of maintenance and servicing costs. Many literature sources do not provide information on this topic and only limit themselves to energy costs. However, it is not just energy…

Purpose: The aim of the paper was to analyse and present the results of the research concerning customers satisfaction and loyalty. The uniqueness of this article is that it concerns funeral services that are associated with the sad event of the death of a loved…

Intense rivalry today forces businesses and brands to strive for differentiation. Employing marketing strategies that can engage consumers is one way to differentiate yourself from your competitors. Sensory marketing is one way to achieve this. The main goal of the publication is to examine the…

In the continuously expanding digital era, online advertising has become one of the essential pillars of companies' marketing strategies worldwide. Romania is no exception, with organizations of all sizes directing their resources to online platforms to promote their products and services. However, for online advertising…