Latest Communications of International Proceedings articles

The purpose of this paper is to present what type of content on TikTok is most likely to be viewed by young users, especially those belonging to Generation Z. The motive behind embarking on this topic was to address the research gap in available literature…

In today's easy access to unlimited amounts of information, human ability to obtain effective knowledge is not a problem. The acquisition of knowledge and its optimal use becomes a feature that plays a decisive role in the manager's management. One of the tools that allows…

Research motivation- The previous decade witnessed that Information and Communication Technology (ICT) brings the digital revolution to every corner of human life. Particularly, the service industry has largely shifted from a brick-and-mortar format to an online. In this respect, a revolution in Social Commerce (s-commerce)…

Despite the important role played by the high-tech sector in the modern economy, economics and numerous studies on it, there is no single commonly accepted and used definition. In addition, the relatively short time of its existence and at the same time rapid development also …

The development of online social media networks has enabled it to expand from an initial function of a platform of communication and interaction among individuals to social commerce. Therefore, people are able to purchase items, provide feedbacks and obtain reviews through social media. The number…

Long before the internet hit our world, influencer marketing was practiced traditionally. Businesses have mostly used social influencers, such as sportsmen, etc., for decades to support goods or services through traditional media. However, the emergence of social networks has fundamentally changed how marketing works today.…

The variability of the environment, the need to quickly solve a number of problems caused by the global financial and economic crisis - this is an incomplete list of those prerequisites that encourage most business entities to develop financial and economic stability stratagems that will…

In the working world of the so called Fourth Industrial Revolution the  competitiveness of  companies depends to a high degree on the qualification, innovativeness and loyalty of its employees which makes Human Resource Management (HRM) a key factor for business success. The rapid change of…

Changes in the available communication technology take advantage of the possibilities of using artificial intelligence in the marketing process. One of the areas where artificial intelligence is used for customer service. The literature on the use of artificial intelligence in marketing applies in a similar…

The research void regarding consumer behavior after the introduction of the GDPR became the research goal of our article. To this end, we conducted an analysis based on data from Eurobarometer, EU citizens were examined by age, socio-occupational status, and place of residence. The data…