Consumer Behaviour on The E-Commerce Market After the Introduction of The General Data Protection Regulation (GDPR)
Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
The research void regarding consumer behavior after the introduction of the GDPR became the research goal of our article. To this end, we conducted an analysis based on data from Eurobarometer, EU citizens were examined by age, socio-occupational status, and place of residence. The data…