Communications of International Proceedings

Social Media Marketing and Consumer Behavior: 36eMKT 2020

Description

Special Issue On: Social Media Marketing and Consumer Behavior
Selected papers from 36th IBIMA International Conference 4-5 November 2020

Determining Factors Influencing Muslim Donors’ Intention to Donate via Social Media
Muhammad Hasbi Alvin SATYAWAN and N.I.S PUTRI S.E.
Volume 2020 (12), Article ID 3636720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Personal Brands in the Networked World
Wioleta KUCHARSKA
Volume 2020 (12), Article ID 3672720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Fostering the Engagement on the Companies' Facebook Pages in the Fuel's Retail Sector
Martin CEPEL
Volume 2020 (12), Article ID 3671020, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Perception of Consumer Generations on Influencers’ Posts in Social Media
Maria-Alexandra CALINOIU
Volume 2020 (12), Article ID 36160920, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Use of Digital Technologies in Marketing Activity of Higher Education Institutions
V.I. TEPLOV, Е.Е. TARASOVA, Abraham ALTHONAYAN, E.A. SHEIN, K.V. EVDOKIMOV and Aliya AYTASOVA
Volume 2020 (12), Article ID 36133820, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Analysis of the Y Generation's Advertising Perception
Jakub HORVÁTH
Volume 2020 (12), Article ID 36125920, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Analytical View of the Issue of Shopping Behaviour of Millennials and Their Preferences in Terms of Electronic Commerce
Jakub HORVÁTH, Richard FEDORKO and Radovan BAČÍK
Volume 2020 (12), Article ID 36125820, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Examining the Devastating Impact of Fake Reviews
Rdouan FAIZI and Sanaa EL FKIHI
Volume 2020 (12), Article ID 36124420, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Hiding and Disliking Fashion Brands Posts or Page in Social Media Among Generation Z – Case of Poland
Magda STACHOWIAK-KRZYŻAN
Volume 2020 (12), Article ID 36159620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Communication in Social Networks as Basis for Building Relations with Consumers in Retail Business in Latvia
Iveta LININA1 and Velga VEVERE2
Volume 2020 (12), Article ID 36159320, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Types of Mobile and Virtual Consumer Interactions
Ahmed Y. MAHFOUZ
Volume 2020 (12), Article ID 36140120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns
Elena ISAENKO1, Elena MAKRINOVA1, Irina ROZDOLSKAYA1, Elena MATUZENKO1 and Svetlana BOZHUK2
Volume 2020 (12), Article ID 36133620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Crystalizing the Effect of Facebook Marketing on Customers Purchasing Behaviour
Mary ADELUA and Tunji OYEDEPO
Volume 2020 (12), Article ID 36129720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior
Jisha VIJAY and Indu MANISH KUMAR
Volume 2020 (12), Article ID 36119520, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Content Marketing in The Context of Brand Building
Lubica GAJANOVA
Volume 2020 (12), Article ID 3679020, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Factors Affecting Customer’s Online Purchase Behavior: The case study of Karachi, PK
Maria José Palma Lampreia DOS-SANTOS1, Nawaz AHMAD2,3 and Aisha Yusuf MESIYA3
Volume 2020 (12), Article ID 3674120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The Effect of Perceived Person-Organization Fit on Organizational Attractiveness: Mediating Role of Employer Branding and Use of Social Media
Yessi INES and Elok Savitri PUSPARINI
Volume 2020 (12), Article ID 3668220, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Empirical Study on The Role of Digital Influencers In Digital Marketing Strategy
Meriem MELGHAGH and lhoucine OUAHI
Volume 2020 (12), Article ID 3665120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
E-Commerce Organizations in the Global Market Place: A Systematic Review of Digital Marketing Literature
OJO Kayode, OGUNNAIKE Olaleke, WORLU Rowland and SAMUEL Henry
Volume 2020 (12), Article ID 3658720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The Effectiveness of ‘Travel Fair’ Social Media Marketing Activities towards Customer Response in the Airlines Industry
Terrylina Arvinta MONOARFA, Rahmi RAHMI and Nofi Dewi MUSTOFAH
Volume 2020 (12), Article ID 3657620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The InsurTech/FinTech and the Services Marketing Nexus: A Theoretical Framework
Abdelmo’ti Suleiman Abdelmo’ti Abu Rub1 and Mohamed Nejib Ouertanib2
Volume 2020 (12), Article ID 3653620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
YouTube Immersion as A Content Marketing of Experiences
Michal OTROCKI
Volume 2020 (12), Article ID 3649020, Social Media Marketing and Consumer Behavior: 36eMKT 2020

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Noorul Azwin Md Nasir, Uni. Malaysia Kelantan, Malaysia
Tuan Tran Hoang, University of Labour and Social Affrairs (HCMC Campus), Viet Nam
Mohammad Kamal Kamel Afaneh, Al Imam Mohammad Ibn Saud Islamic University (IMSIU), KSA
Sandeep Kumar, Tecnia Institute of Advanced Studies, Affiliated to GGSIP University, New Delhi, India
Khatijah Omar, Universiti Malaysia Terengganu, Malaysia
Dragan Benazić, Juraj Dobrila University of Pula, Croatia
Witold Kowal, Wroclaw University of Economics and Business, Poland
Ivani Ferreira, Instituto Federal do Paraná – IFPR, Brasil
Shaizatulaqma Kamalul Ariffin, Universiti Sains Malaysia, Malaysia
T. G. Vasista Vasista, Consulting and Performing Services OPC Pvt. Ltd., India
Olaleye Sunday Adewale, University of Oulu, Finland
Olena Bochko, Lviv Polytechnic National University, Ukraine
Ruslan Skrynkovskyy, Lviv University of Business and Law, Ukraine
Violeta Sima, Petroleum-Gas Universityof Ploiesti, Romania
Margareta Nadanyiová, University of Zilina, Slovakia

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Table of Content

Determining Factors Influencing Muslim Donors’ Intention to Donate via Social Media
Muhammad Hasbi Alvin SATYAWAN and N.I.S PUTRI S.E.
Volume 2020 (12), Article ID 3636720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Personal Brands in the Networked World
Wioleta KUCHARSKA
Volume 2020 (12), Article ID 3672720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Fostering the Engagement on the Companies' Facebook Pages in the Fuel's Retail Sector
Martin CEPEL
Volume 2020 (12), Article ID 3671020, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Perception of Consumer Generations on Influencers’ Posts in Social Media
Maria-Alexandra CALINOIU
Volume 2020 (12), Article ID 36160920, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Use of Digital Technologies in Marketing Activity of Higher Education Institutions
V.I. TEPLOV, Е.Е. TARASOVA, Abraham ALTHONAYAN, E.A. SHEIN, K.V. EVDOKIMOV and Aliya AYTASOVA
Volume 2020 (12), Article ID 36133820, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Analysis of the Y Generation's Advertising Perception
Jakub HORVÁTH
Volume 2020 (12), Article ID 36125920, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Analytical View of the Issue of Shopping Behaviour of Millennials and Their Preferences in Terms of Electronic Commerce
Jakub HORVÁTH, Richard FEDORKO and Radovan BAČÍK
Volume 2020 (12), Article ID 36125820, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Examining the Devastating Impact of Fake Reviews
Rdouan FAIZI and Sanaa EL FKIHI
Volume 2020 (12), Article ID 36124420, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Hiding and Disliking Fashion Brands Posts or Page in Social Media Among Generation Z – Case of Poland
Magda STACHOWIAK-KRZYŻAN
Volume 2020 (12), Article ID 36159620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Communication in Social Networks as Basis for Building Relations with Consumers in Retail Business in Latvia
Iveta LININA1 and Velga VEVERE2
Volume 2020 (12), Article ID 36159320, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Types of Mobile and Virtual Consumer Interactions
Ahmed Y. MAHFOUZ
Volume 2020 (12), Article ID 36140120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns
Elena ISAENKO1, Elena MAKRINOVA1, Irina ROZDOLSKAYA1, Elena MATUZENKO1 and Svetlana BOZHUK2
Volume 2020 (12), Article ID 36133620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Crystalizing the Effect of Facebook Marketing on Customers Purchasing Behaviour
Mary ADELUA and Tunji OYEDEPO
Volume 2020 (12), Article ID 36129720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior
Jisha VIJAY and Indu MANISH KUMAR
Volume 2020 (12), Article ID 36119520, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Content Marketing in The Context of Brand Building
Lubica GAJANOVA
Volume 2020 (12), Article ID 3679020, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Factors Affecting Customer’s Online Purchase Behavior: The case study of Karachi, PK
Maria José Palma Lampreia DOS-SANTOS1, Nawaz AHMAD2,3 and Aisha Yusuf MESIYA3
Volume 2020 (12), Article ID 3674120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The Effect of Perceived Person-Organization Fit on Organizational Attractiveness: Mediating Role of Employer Branding and Use of Social Media
Yessi INES and Elok Savitri PUSPARINI
Volume 2020 (12), Article ID 3668220, Social Media Marketing and Consumer Behavior: 36eMKT 2020
Empirical Study on The Role of Digital Influencers In Digital Marketing Strategy
Meriem MELGHAGH and lhoucine OUAHI
Volume 2020 (12), Article ID 3665120, Social Media Marketing and Consumer Behavior: 36eMKT 2020
E-Commerce Organizations in the Global Market Place: A Systematic Review of Digital Marketing Literature
OJO Kayode, OGUNNAIKE Olaleke, WORLU Rowland and SAMUEL Henry
Volume 2020 (12), Article ID 3658720, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The Effectiveness of ‘Travel Fair’ Social Media Marketing Activities towards Customer Response in the Airlines Industry
Terrylina Arvinta MONOARFA, Rahmi RAHMI and Nofi Dewi MUSTOFAH
Volume 2020 (12), Article ID 3657620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
The InsurTech/FinTech and the Services Marketing Nexus: A Theoretical Framework
Abdelmo’ti Suleiman Abdelmo’ti Abu Rub1 and Mohamed Nejib Ouertanib2
Volume 2020 (12), Article ID 3653620, Social Media Marketing and Consumer Behavior: 36eMKT 2020
YouTube Immersion as A Content Marketing of Experiences
Michal OTROCKI
Volume 2020 (12), Article ID 3649020, Social Media Marketing and Consumer Behavior: 36eMKT 2020

Editorial Borad

Review Process

Peer review process is the responsibility of the Scientific Committee of the conference program

Authors Guidelines

Follow conference author guidelines

Manuscript Publication Charges

Free of charge

Indexing and Abstracting

The Journal is indexed and/or abstracted in the following databases/resources:

Social Media Marketing and Consumer Behavior: 36eMKT 2020

Description

+Articles

+General Information