Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021

Description

Special Issue On: Marketing Strategies and Consumer Behavior Trends from Diverse Contexts

Selected papers from 37th IBIMA International Conference 30-31 May 2021

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Marta Sidorkiewicz, University of Szczecin, Poland
Rita Ambarwati, Universitas Muhammadiyah Sidoarjo, Indonesia
Dorian-Laurențiu Florea, International University of Rabat, Morocco
Andrzej Cwynar, University of Economics and Innovation, Poland
Michal Szyszka, WSB University, Poland
Agnieszka Wiśniewska, University of Warsaw, Poland
Stepan Chalupa, Institute of Hospitality Management in Prague, Czech Republic
Feyza Ağlargöz, Anadolu University, Turkey
Anna Zarkada, Athens University of Economics and Business, Greece
Tomáš Sadílek, Prague University of Economics and Business, Czechia
Anna Llanos-Antczak, University of Economics and Human Sciences in Warsaw, Poland
Tomasz Szopiński, University of Economics and Human Sciences in Warsaw, Poland
Raluca-Giorgiana (Chivu) Popa, The Bucharest University of Economic Studies, Romania
Ilona Bondos, Maria Curie-Sklodowska University, Poland
Dušan Stojaković, Faculty of Contemporary Arts, Serbia
Dragan Benazic, Juraj Dobrila University of Pula, Faculty of Ecnomics and Tourism “Dr. Mijo Mirkovic”, Croatia
Carmen Sum, The Hong Kong Polytechnic University (CPCE), Hong Kong
Mihai Țichindelean, Lucian Blaga University of Sibiu, Romania
Tadeusz A. Grzeszczyk, Warsaw University of Technology, Poland
Paweł Brzustewicz, Nicolaus Copernicus University, Poland
Jana Majerova, University of Zilina, Slovakia
Irena Pandza Bajs, University of Zagreb, Croatia
Honorata Howaniec, University of Bielsko-Biala, Poland
Joanna Drobiazgiewicz, University of Szczecin, Poland
Violeta Sima, Petroleum-Gas University of Ploiesti, Romania
Agnieszka Izabela Baruk, Lodz University of Technology, Poland
Silvius Stanciu, “Dunarea de Jos” University of Galati, Romania
Katarzyna Sanak-Kosmowska, Cracow University of Economics, Poland
Alexandru Tudor George, POLITEHNICA University of Bucharest, Romania
Katarzyna Samek-Preś, Nicolaus Copernicus University in Torun, Faculty of Economic Sciences and Management, Poland
Katarzyna Liczmańska-Kopcewicz, Nicolaus Copernicus University in Torun, Poland
Wioletta Wereda, Institute of Organization and Management, Military University of Technology in Warsaw, Poland
Adriana Dima, Bucharest University of Economic Studies, Romania
Elena Sinziana Butnaru, The Bucharest University of Economic Studies, Romania
Piotr Maśloch, War Studies University, Poland
Aleksandra Krajnović, University of Zadar, Croatia
Ismi Rajiani, Lambung Mangkurat, Indonesia
Jelena Franjković, J.J. Strossmayer University of Osijek, Croatia
Radu D. Stanciu, POLITEHNICA University of Bucharest, Romania
Nicoleta Dospinescu, Alexandru Ioan Cuza University, Romania
B. Ake Modupe, Landmark University Omuaran, Kwara State, Nigeria

 

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Table of Content

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Marta Sidorkiewicz, University of Szczecin, Poland
Rita Ambarwati, Universitas Muhammadiyah Sidoarjo, Indonesia
Dorian-Laurențiu Florea, International University of Rabat, Morocco
Andrzej Cwynar, University of Economics and Innovation, Poland
Michal Szyszka, WSB University, Poland
Agnieszka Wiśniewska, University of Warsaw, Poland
Stepan Chalupa, Institute of Hospitality Management in Prague, Czech Republic
Feyza Ağlargöz, Anadolu University, Turkey
Anna Zarkada, Athens University of Economics and Business, Greece
Tomáš Sadílek, Prague University of Economics and Business, Czechia
Anna Llanos-Antczak, University of Economics and Human Sciences in Warsaw, Poland
Tomasz Szopiński, University of Economics and Human Sciences in Warsaw, Poland
Raluca-Giorgiana (Chivu) Popa, The Bucharest University of Economic Studies, Romania
Ilona Bondos, Maria Curie-Sklodowska University, Poland
Dušan Stojaković, Faculty of Contemporary Arts, Serbia
Dragan Benazic, Juraj Dobrila University of Pula, Faculty of Ecnomics and Tourism “Dr. Mijo Mirkovic”, Croatia
Carmen Sum, The Hong Kong Polytechnic University (CPCE), Hong Kong
Mihai Țichindelean, Lucian Blaga University of Sibiu, Romania
Tadeusz A. Grzeszczyk, Warsaw University of Technology, Poland
Paweł Brzustewicz, Nicolaus Copernicus University, Poland
Jana Majerova, University of Zilina, Slovakia
Irena Pandza Bajs, University of Zagreb, Croatia
Honorata Howaniec, University of Bielsko-Biala, Poland
Joanna Drobiazgiewicz, University of Szczecin, Poland
Violeta Sima, Petroleum-Gas University of Ploiesti, Romania
Agnieszka Izabela Baruk, Lodz University of Technology, Poland
Silvius Stanciu, “Dunarea de Jos” University of Galati, Romania
Katarzyna Sanak-Kosmowska, Cracow University of Economics, Poland
Alexandru Tudor George, POLITEHNICA University of Bucharest, Romania
Katarzyna Samek-Preś, Nicolaus Copernicus University in Torun, Faculty of Economic Sciences and Management, Poland
Katarzyna Liczmańska-Kopcewicz, Nicolaus Copernicus University in Torun, Poland
Wioletta Wereda, Institute of Organization and Management, Military University of Technology in Warsaw, Poland
Adriana Dima, Bucharest University of Economic Studies, Romania
Elena Sinziana Butnaru, The Bucharest University of Economic Studies, Romania
Piotr Maśloch, War Studies University, Poland
Aleksandra Krajnović, University of Zadar, Croatia
Ismi Rajiani, Lambung Mangkurat, Indonesia
Jelena Franjković, J.J. Strossmayer University of Osijek, Croatia
Radu D. Stanciu, POLITEHNICA University of Bucharest, Romania
Nicoleta Dospinescu, Alexandru Ioan Cuza University, Romania
B. Ake Modupe, Landmark University Omuaran, Kwara State, Nigeria

 

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources: