Latest articles

22
Feb
2012

A Conceptual Review of Social Infrastructure Projects

Communications of the IBIMA
Social infrastructure projects (SIP), as the name implies, is defined as those buildings, structures and facilities specifically constructed to serve the community at large. The most apparent form of the social infrastructure projects are hospitals, schools and community facilities. Consequently, the nature of the infrastructure…
22
Feb
2012

The Use of Online Marketing and Social Media in Higher Education Institutions in Romania

Journal of Marketing Research and Case Studies
For a very long period of time, universities were institutions that offered education to those who could meet their prescribed entry criteria and were operating in a supply-side market, which meant that their marketing efforts were limited to a few actions, and the communication efforts…
22
Feb
2012

A Study Regarding the Elaboration of an Integrated Regional Cluster, as a Support for Agro-Industrial Business in the Romanian Rural Areas

Journal of Eastern Europe Research in Business and Economics
The clusters with agro-industrial profile were developed within this scientific paper, based on a new conception of the capitalization of agricultural production at a regional level. In this approach "the agricultural farms" are more than basic links of the agro-industrial chain, they are the "essential…
20
Feb
2012

Intellectual Property Valuation Decision Support System for University Research Output: A Conceptual Model

Communications of the IBIMA
Commercializing university research outputs or intellectual property is an imperative facet in the National Economic Model of the 10th Malaysian Plan (2011-2015) whereby innovation-based economy is the vehicle identified to drive Malaysia into becoming a high-income nation. A vital aspect of this innovation-based economy is…
16
Feb
2012

Conformance of Malaysia E-Commerce Blogs with Quality Content Theories

Journal of Internet and e-business Studies
Recently the use of blog as an e-commerce site has become popular in Malaysia. Significant changes can be seen in e-commerce usage as more people are connected to the Internet through faster broadband connection. Nonetheless, trust remains a major issue when it involves online transaction.…
15
Feb
2012

Regional Labour Market in Romania

Journal of Eastern Europe Research in Business and Economics
The structural changes that occurred in Romania after 1990 generated significant socio-economic disparities. The North-East region stands out from the other regions through a reduced level of economic development, but with an important occupation potential. In this paper, the researchers will estimate the Cobb-Douglas type…
13
Feb
2012

Stereotyping in Graduate Education: An Insight of Women’s Participation in Malaysia

Journal of e-Learning and Higher Education
An equal access to the higher education in terms of gender has been successfully promoted in Malaysia. An increasing number of women succeeded in having secured places and graduating from local private and public universities in this country. This shows that more and more women…
13
Feb
2012

Social Media — Is It Worth The Trouble?

Journal of Internet Social Networking and Virtual Communities
Marketing environment has changed due to the advent of the internet, the subsequent globalization and the hence ensuing greater competition. These environmental dynamics cause serious challenges for marketers. First, a strong marketing orientation is more important than ever to promote products and services successfully. It…
13
Feb
2012

Trust in Mobile Banking Adoption in Malaysia: A Conceptual Framework

Journal of Mobile Technologies, Knowledge and Society
Despite the increasing number of retail banks providing mobile banking services, the adoption rate among consumers is still very low. One of the critical issues identified by researchers is the aspect of trust. In a mobile banking environment, three categories of trustees are equally important…
08
Feb
2012

Factors Affecting Customers’ Decision for Taking out Bank Loans: A Case of Greek Customers

Journal of Marketing Research and Case Studies
The concept of loyalty has received much consideration from both academics and practitioners in various industries and is a predominant research topic in the banking industry. Identifying the factors that affect customers’ decision to take out a loan from a particular bank has become an…