Health Communication and Obesity Prevention in Hispanic Communities: A Qualitative Exploration of Media’s Roles
Journal of Research in Obesity
This study qualitatively explored Hispanics’ perceptions of obesity and media-related strategies to obesity prevention. Sixteen interviews were conducted with a purposeful sample of Hispanic adults (56% females; ~41 years old) in Texas. The interviews were audiotaped and transcribed verbatim and analyzed using inductive content analysis…