Latest articles

23
Apr
2015

Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability

Journal of South African Business Research
Organizations are nowadays concerned with managing their corporate image. There is a strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour. In this study, past researchers on corporate image were incorporated to create a platform for framework which identifies the variables…
22
Apr
2015

The Impact of the Religiosity on the Advertising Persuasion: Context of the Political Marketing – Frame of Reflection and Try of Modelling-

Journal of Marketing Research and Case Studies
From the current political situation in the Arab world, resulted a smooth confrontation between modernity and radicalism. It’s a real identity crisis. Religion was even the core campaign’s means to gain sympathy and to attract the maximum of voters. The match between those two areas…
22
Apr
2015

An Empirical Research on the Relationship Between Corporate Social Responsibility Ratings and U.S. Listed Companies’ Value

Journal of Economics Studies and Research
This paper examines the relationship between corporate social responsibility (CSR) ratings and firm value, by using a sample of U.S. companies listed on the New York Stock Exchange and NASDAQ Stock Market, over 2008-2011. The Corporate Social Responsibility Index (CSRI) developed by Boston College Center…
17
Apr
2015

The Study on the Photocatalytic Degradation of Nicotine

Journal of Research & Developments in Chemistry
Nicotine belongs to a group of compounds being specific toxic anthropogenic contaminants. Highly carcinogenic nitrozamines are one of the possible products of photocatalytic oxidation of nicotine. The main objective of the present study was to investigate the photocatalytic degradation of nicotine and the intentification of…
15
Apr
2015

The Real Stimuli in Popular Stores

Journal of Marketing Research and Case Studies
The popular store has a wide and shallow assortment of items with high turnover and low margins rate. This kind of point of sale is designed for poor consumers. It was in 1873 the first trial of implantation of a popular magazine by Frank Winfield…
13
Apr
2015

A Competitive Model for Entrepreneurial Qualities

Communications of the IBIMA
In the context of an unstable economic, social and political environment, SMEs in Romania are very vulnerable. It requires careful study of the causes that generate problems, major obstacles in developing their business objectives and setting priorities for supporting this sector. The success of an…
10
Apr
2015

Influence of Cooperative Members’ Participation and Gender on Performance

Journal of Southeast Asian Research
Though its origin can be traced to the private sector, corporate governance is applicable to cooperatives which are a form of corporation. Thus, cooperatives too face issues associated with governance. Moreover, agency theory argues that the board of directors plays a crucial role in protecting…
09
Apr
2015

How Do Fiscal Policy Decisions Influence Business Confidence? Case Study: The Manufacturing Sector

Journal of Eastern Europe Research in Business and Economics
The fact that fiscal policy measures impact the business environment is undeniable. However, quantifying the overall influence of changes in taxation on companies’ activity still represents a challenging issue for researchers and policy makers alike. The research results presented in this study aim to clarify…
02
Apr
2015

Investigating ERP Misalignment between ERP Systems and Implementing Organizations in Developing Countries

Journal of Enterprise Resource Planning Studies
The adoption of enterprise resource planning (ERP) systems by organizations from developing countries has increased dramatically. The continued growth of ERP adoption in developing countries is accompanied by high failure rates which makes it impossible for these organizations to enjoy the full realization of benefits.…
31
Mar
2015

Pattern of Bacterial Pathogens and Their Antimicrobial Susceptibility from Blood Culture Specimens in a Tertiary Care Setting

Journal of Virology and Microbiology
The objective of this paper is to find out the pattern of bacterial pathogens and their antimicrobial susceptibility from blood culture specimens received from a tertiary care referral setting. This cross-sectional observational study was carried out at the Department of Microbiology, Armed Forces Institute of…