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This research paper proposes an analysis of the most important and most current forms of  new diplomacy namely public diplomacy. Mainly, based on qualitative research methods, the authors turn their attention towards the „first digital revolution” in the Arab world through social networks – Facebook…

This study investigates how the audience views online advertisements and the implication of this for the interest and patronage of the products advertised. The upsurge of the use of the Internet in Nigeria has inspired several online businesses. This is not surprising since businesses must…

Gender inequality can differ by education attainment of the unemployed. Discrepancy between education attainment of the unemployed changed too. Nowadays, the ratio between primary and tertiary education in unemployment is higher than ever before in Spain and the European Union. Inequality among unemployed people in…

Evidence from the literature confirms that firms are as productive as the quality of their factors of production, which includes labour (workers). This suggests that the quality of workers in a firm, in terms of attitude to work, determines the productivity of that firm. Firms…

How can a tweet affect the e-Reputation of a company? In this digital landscape, companies are now facing new challenges in the form of media crises, which affect their image and digital reputation and threaten their economic, social and cultural legacies. This article depicts the…

E-Learning is operative, pertinent for tasks and learning just in time giving to the learning requests of the new and dynamic world. The term semantic web and the social Web development rise several questions concerning the personalization of a associate way of learning using intelligent…

This paper reviews tourism studies that pertain to methodological approaches to website evaluation of tourism websites, in order to make future judgement analysis of tourism websites. Although, it is difficult to make a systematic and complete evaluation on websites, they are quality due to their…

The notion of attitude has widely attracted marketing researchers. This study seeks to extend the resource-based view to the context of the consumers’ behavior. It is intended to develop a measurement scale of attitude towards the sales promotion of branded products, and to verify its…

Economic policy is always bound to simultaneously pursuing multiple goals. In the framework of the European union, several benchmarks are set to reflect on meeting three main targets – maintaining economic growth accompanied by environmental and social sustainability which are the aspects of evaluating socio-economic…

Information technology (IT) and information systems (IS) are an important economic factor for the healthcare sector and make a significant contribution to the improvement of products and services provided to patients. To remain competitive in the long term, companies from the healthcare industry are forced…