Latest articles

This paper explores the perceptions, attitudes and experiences of Egyptian audiences towards television advertising and subliminal advertising they are exposed to through product placement. Six focus groups were conducted in June 2014, encompassing different demographic groups from the Egyptian society. The discussions revealed high levels…

The purpose of this article is to assess the evolution and development of hospitality industry in the Russian Federation. The problems and prospects of the hospitality industry development under modern market conditions in modern Russia are investigated. The major challenges for hospitality industry development were…

Although talent management is a new concept for increasing employee satisfaction and firm performance, it is rapidly becoming of great value for academics and managers. This study explores talent management components such as leadership techniques, management capabilities, advanced management and systems creation approaches, advanced management…

The following study aims at exploring the implementation of MAPs in the Small and medium enterprises (SMEs) in Malaysia and focuses on identifying the relationship that exists between the MAPs and SMEs. There is limited research conducted on the MAPs being implemented in the SMEs,…

This study examines the in-game currency of World of Warcraft, an MMORPG created by Blizzard Entertainment. The economy of the virtual world is vast and complex, considering that it is practically a closed free-market economy.The value of the game’s virtual currency is examined through the…

An alternative simple method is proposed for the assessment of the ability of liquid materials to transport thermal energy, driven by a temperature gradient. The quantity J = kN × ρ × Cp for different liquids correlates with the corresponding values of thermal conductivity (l)…

The current market environment requires businesses to pay continuous attention, mainly because of competitiveness. It is very important to continuously develop and adapt management system as external conditions and strategy, which they decided to apply. Business process management is the indisputable successor of the classic…

Small Business Act for Europe pinpoints that small and medium size businesses have the key role in the EU economy. Small and medium size enterprise (SME) policy framework developed in 2008 for EU member states puts special emphasis on the development of ICT. Therefore, the…

This paper deals with the analysis of employment data of the 2008 economic crises. The analyses are done by using entropy measures that can help with predicting regional employment dynamics. Our finding suggests that the Shannon entropy and Tsallis entropy are significant predictors for the…

This study intends to analyse the effects of leadership and organizational culture in innovation in small, medium and large Portuguese enterprises. The sample is composed of 102 organizations (68.6% small, 24.5% medium-sized and 5.9% large companies), from which a total of 854 workers answered to…