Latest articles

Social Customer Relationship Management (Social CRM) is emerging as a major initiative for a number of organisations due to its appeal as a new channel of communication as well as its effectiveness as a customer engagement tool. Though there is growing acceptance of Social CRM,…

To contend the traditional transaction marketing, which focuses on the completion of the transaction and the pursuit of maximizing profits for each transaction, the relationship marketing in the banking sector, on the other hand, offers the establishment of strong relationships and stable partnerships between the…

Cleft malformations belong to the most common facial congenital defects. This study compares the impact of early and late reconstruction of complete unilateral cleft lip and palate on the growth and development of the posterior part of dentoalveolar arch. Maxillary dental casts of 35 infants…

This study presents the results of a topographical survey of the surface features found on the leaves of an indigenous Australian plant Eucalyptus pleurocarpa (Tallerack). Field emission scanning electron microscopy was used to examine the size and morphology of various micrometer and nanometre scale features…

Determination of trace metallic constituents in nuclear materials being one of the important steps of chemical quality control is regularly followed to achieve the desired performance of the nuclear materials in the nuclear reactors. Zirconium (Zr) having low nuclear absorption cross section is used not…

Recent discoveries in the field of genomics (IL28B genotyping) and therapeutics (direct acting antiviral agents [DAA]) have substantially increased the rate of sustained virological response (SVR) in HCV-infected patients. IL28B genotyping has been shown to be the strongest predictor of SVR in treatment-naïve HCV-genotype 1…

Objective: This study was conducted to evaluate the effect of changing implant dimensions on the stress distribution in the supporting structures in implant-supported partial over-dentures. Methods: The finished partial over-denture was checked in the patient's mouth. Construction of the physical model took place as the…

Trust in prior marketing research is considered to be the milestone in the dealing between two entities. Likewise, information systems’ researchers considered customer’s trust in e-Services to be an essential element in accepting such services. In the case of internet banking services (IBS) in the…

Managing municipal solid wastes (MSW) is progressively becoming a major challenge in many cities of developing nations because of rapid urbanization and rise in population. This can be described by ineffective collection methods, inadequate coverage of the collection, processing system and inappropriate disposal. This paper…

The goal of this article is to explore the perceptions of consumers regarding to models in advertising. To fulfill this object, we have used the KERNEL’s method which is based on the dominance analysis tool developed by Ned Herrmann (Ned Herrmann & Louis Timbal-Duclaux, 1989).…