Latest articles

Quick Response code, commonly known as “QR code” is the latest phenomenon in the mobile marketing world. QR code’s attribution of linking brick and mortar world to digital domain is changing the approach of marketing. It gives marketers an opportunity to interact with consumers and…

During the last years, declining revenues in stationary retail can be observed. Strong price sensitivity of customers is reinforced by various technical progress driven opportunities of digital price comparison and participation of consumers in virtual networks. Whilst influence of digital media increasingly gains more importance…

Distinguishing sarcoïdosis from pulmonary tuberculosis can be a great challenge to physicians, especially in Tunisia where there is high prevalence of tuberculosis. Both tuberculosis and sarcoïdosis are granulomatous diseases; however, necrosis is commun in tuberculosis and less common in sarcoïdosis. The presence of necrosis may…

Achalasia cardia is a benign idiopathic disorder caused by progressive neuronal degeneration in the mesenteric plexus of Auerbach, which causing non-relaxing, hypertensive lower esophageal sphincter (LES) and aperistalsis of the esophageal body. We report a 52-year-old lady presented with progressive dysphagia for 4 months, associated…

Aging imposes numerous immune system changes. Despite intensive researches, many disorders of age-associated immune dysfunctions have not been fully understood. Research Objective is to evaluate the effect of aging on immunoglobulin G (IgG) and its subclasses production in patients with chronic rhinosinusitis. The Study population…

Proximal tibiofibular synostosis is rare. A proximal tibiofibular synostosis occurred because too long implant screw passed through the lateral cortex in a patient who had undergone a proximal open wedge osteotomy for right knee medial compartment osteoarthritis. The patient had no complaints about synostosis after…

Objective: To report a rare occurrence of giant, solitary, cystic, intramuscular plexiform neurofibroma in the thigh. Case Report: A 45-year-old architect presented with a 5-year history of painless, progressively enlarging soft tissue mass in the right thigh, which was diagnosed on histology as cystic plexiform neurofibroma…

The customer experience contributes significantly in shaping automotive brand name and it plays a wider role in capturing competitive market share. This article is an attempt to analyze the concept of automotive branding and apply the concept to selected company in the Sultanate of Oman.…

The purpose of this paper is to investigate the impact of institutional quality on economic growth. Indeed, in recent years economics literature and debates have increasingly referred to the link between governance and economic performances as the appropriate answers to the longstanding questions concerning how…

This article offers three main original contributions: (a) it proposes the concept of participative stakeholders derived from an interpretation of voluntary corporate initiatives; (b) it produces a visual instrument which greatly facilitates the assessment of costs and benefits arising from the implementation of a company’s…