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Research Motivation: Readiness for Change (RfC) is a key success factor for navigating organizational transformation. However, most existing models either focus exclusively on organizational or individual levels, lack empirical grounding, or fail to provide business-relevant decision support. This study addresses these limitations by developing and…

The personal care revolution among men and women of Generation Z is a phenomenon that reflects both a search for authenticity and a commitment to diversity and gender equality. Through this, they are redefining consumption and purchase intentions. The existing literature lacks sufficient studies on…

This paper explores how artificial intelligence (AI) can enhance operational efficiency and financial performance in the short-term rental market. Using a qualitative single case study of Solarento, a new technology-driven operator in Poland, the study examines the implementation of AI in revenue management, demand forecasting,…

This paper details the comprehensive development and rigorous validation of a functional digital twin for a conventional airport security X-ray baggage screening system. The primary objective was to create a physically accurate software simulation capable of generating high-fidelity synthetic X-ray images to address the scarcity…

The study brings to the reader’s attention the Ciucaș Mountains, a Romanian tourist region. Travel behavior helps in understanding the factors that motivate tourists. The article first examines the differences regarding motivational factors and travel preferences. It also examines the traveler's opinion as a consumer…

The blind box phenomenon has resonated strongly with consumers. Brands and producers use uncertainty to captivate customers and build loyalty in a thriving global market. This conceptual paper reviewed relevant literature to redefine “uncertainty” in the context of blind box marketing. This study expands traditional…

The rapid expansion of generative artificial intelligence (GenAI) tools in higher education has transformed students’ academic practices, shifting attention from initial adoption to sustained use. Despite this growth, empirical research examining the determinants of students’ continuance intention toward GenAI remains limited, particularly within Arab and…

Ransomware attacks represent one of the most critical and rapidly evolving threats in the contemporary cybersecurity landscape. The growing sophistication of ransomware campaigns has led to severe financial, operational, and reputational losses, particularly for organizations that lack adequate preparedness and response capabilities. This paper examines…

Professional accountants need to possess a range of skills, including appropriate digital skills, to perform their roles and responsibilities effectively. Considering the growing impact of digital technology on accounting and the need for further research related to the digital skills of professional accountants, this paper…

The current level of pension provision in Ukraine does not allow a decent life for citizens in retirement. Most of the problems in this area are related to the lack of a scientifically sound social development strategy as a guide for the development of legislation.…