Latest articles

The purpose of this research was to explore how user-generated content (UGC) and brand-generated content (BGC) shape and influence consumer impressions. A mixed-methods approach was used, incorporating data from an online survey (n = 171) and semi-structured interviews (n = 5). This research was grounded…

The luxury tourism sector has advanced its sustainability strategies to better meet consumer expectations. Despite the integration of sustainability principles into luxury tourism and the increased interest in this topic in recent years, the literature remains fragmented on the factors that influence value creation and…

Industry 5.0 is increasingly understood as a human-centric, resilient, and sustainable extension of digital industrial transformation, yet empirical evidence on its implementation at firm level remains limited. Existing studies have relied largely on conceptual discussion or expert-based prioritisation techniques, while the structural relationships among implementation…

This study examines how geopolitical uncertainty and competing consumer identity orientations shape purchase intentions toward foreign apparel brands in Colombia. While prior research has emphasized consumer xenocentrism and ethnocentrism as important explanations for foreign-brand preferences, less is known about how these orientations operate alongside perceived…

We study the effects of batch normalization and spatial dropout on the performance of VGG-11, Network in Network, and GoogLeNet architectures. We incorporate these regularization techniques into each model and evaluate their impact on classification accuracy and average loss. Experimental results show that spatial dropout…

This study examines the relationship between legal formalization and access to public financing among SMEs in Peru’s hardware sector. A quantitative approach with a non-experimental design and correlational scope was employed, using a Likert-scale survey administered to 125 companies. The results show that 74% of…

One of the primary problems in our society is skin diseases, due to their severe effects on both the body and the mental health of individuals. Early detection and diagnosis of these diseases can have a significant impact on the success of treatments. The skills…

Greenwashing refers to deceptive green marketing strategies used by companies and organizations to enhance their competitive edge and generate higher profits by appealing to environmentally conscious consumers. This practice arises when the actions of these entities do not align with the claims they make regarding…

This study explores how the Balanced Scorecard (BSC) can enhance strategic management practices aimed at minimizing treated water losses in a municipal water utility. Although operational efficiency has shown improvement, unbilled treated water remained notably high in 2020, exceeding 17% during distribution. This ongoing inefficiency…

The growing complexity of software development, driven by the extensive use of external dependencies and AI-based development tools, has become an important but still underexplored factor affecting software quality, maintainability, and security. As large language models become increasingly embedded in everyday development workflows, they may…