Latest articles

22
Mar
2024

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

IBIMA Business Review
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Mang'unyi and Govender. The research shows the results of…
22
Mar
2024

The Banking System during Crisis Times, A Global Perspective

Journal of Eastern Europe Research in Business and Economics
The study aims to highlight the impact of multiple crises on developments and changes in banking systems at the global level. As banking represents the most important channel for capital allocation, globally, the topic impacts policies as well as economies. The paper presents the linkages…
21
Mar
2024

The Importance of Transferable Skills in Recruiting Researchers

Journal of Organizational Management Studies
Transferable skills are a key element in job vacancies and play an important role in the selection of new employees. Today's job ads no longer emphasise only education, experience, and specific expertise. Employers also consider skills that are not tied to a specific specialisation and…
20
Mar
2024

Understanding the Crucial Role of Brand Image in the Students’ Higher Education Institution Choice: A Review of the Literature of Higher Education Branding

Journal of Marketing Research and Case Studies
This article provides an extensive literature review on the topic of branding in Higher Education, along with an exploration of the numerous aspects that influence students' choice of a Higher Education Institution (HEI). Within the competitive higher education landscape, branding has evolved into a vital part…
18
Mar
2024

From X to Z: Examining Generational Differences in Sustainable Food Consumption in Portugal

IBIMA Business Review
The main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits…
11
Mar
2024

A Systematic Literature Review on Readiness for Change in Business Contexts

Journal of Eastern Europe Research in Business and Economics
Change in business organizations often leads to suffering individuals. For organizations it remains difficult to find guidance on how to reduce this pain. Readiness for Change (RfC) in business contexts is a topic that is been gaining importance during the last decade, thus the purpose…
08
Mar
2024

Does Financing Policy Impact the Financial Performance of the Pharmaceutical Companies in Europe and the United States of America?

IBIMA Business Review
In this paper, the research is focused on the empirical study regarding the impact of financing policy on the companies’ financial performance from the pharmaceutical sector, in Europe and in the United States of America, considering that these two geographic areas were strongly involved in…
07
Mar
2024

Determinants of the Polish State Budget Stability

Journal of Eastern Europe Research in Business and Economics
The problem of the stability of budget revenue and expenditure has been the subject of research for many years. However, there is still a need to monitor this phenomenon to achieve a correct balance in the budget because of the instability of different factors in…
05
Mar
2024

Impact of Governance on the Organizational Performance of Professional Associations: A Study of the Poultry Sector in Morocco

Journal of Organizational Management Studies
As groups of professionals that defend their own interests, professional associations must improve their organizational performance on both individual and collective levels. However, members’ diversity, lack of interaction and difficulties in creating and diffusing information have prevented these organizations from achieving their goals. These aims…
04
Mar
2024

Virtual Learning Environment for Respiratory Support: A Simulation-Based Approach to Asynchronous Recognition and Correction of Ventilation Issues

Communications of the IBIMA
The widespread utilization of medical ventilators, particularly during the COVID-19 pandemic, underscores the critical need for effective training in respiratory care. This paper introduces a web-based e-learning platform designed to simulate the complexities of mechanical ventilation systems, focusing on pressure mode control. The platform incorporates…