Latest articles

Age is a socio-demographic variable widely used in marketing. However, the use of this criterion sometimes reveals surprising and unexpected aspects noticeably the consumption of children’s products ands services by adults and the use of articles for youth by very old people. Therefore, a new…

In this article there are analyzed the results of a research about the cognitive and emotional reactions of the Romanian consumer in the buying decision process for alcoholic and non-alcoholic beverages. The research focuses on a range of buying behavior types, trying to determine if…

The Internet and the Web continue to evolve at a rapid pace where the Internet as the medium for the Web to provide and share information to global users without boundaries. This has caused the information systems change from standalone desktops to networked systems in…

This study empirically examines a segment of consumers within the Jordanian society who express high ethnocentric tendencies towards domestic products using fuzzy logic technique. MATLAB® ANFIS has been employed to model the relationships between three inputs (conservatism, dogmatism and world-mindedness) and one output (consumer ethnocentrism). The…

As the higher education industry in Asia is prospering, attracting students internationally is becoming more competitive for countries in the region, particularly in Malaysia. The establishment of foreign universities in Malaysia has contributed to healthy competition in the higher education sector as these foreign universities…

The last two decades, marked by financial instability, economic crises, the bankruptcy of worldwide renowned companies, stock exchange speculations, financial scandals and lack of trust in capital markets, have lead to an economic downfall and have brought back into light the analysis of the responsible…

Over the years, many organisations have invested heavily in information systems, changing the way they do business for improvement. Today however, aligning business and information systems is not easily achieved due to rapidly changing business environment. The ability of an organisation to change and change…

The purpose of this paper is to investigate the factors that influence a student’s concern for presenting a professional online image.  Drawing on existing research, the paper develops a model of professional online image concern which is then validated through a survey-based field study. The…

Nowadays society is governed, on a constant basis, with ambiguous and uncertain economic trends and insecurity. Our research paper takes into account the solutions proposed by innovation in a society in which the dream of competitive intelligence and accountability seem sometimes to fail.The key issue…

This research examines the effects of Corporate Social Responsibility on the financial performance. The corporate social responsibility is measured by an investigation which is addressed to a 30 companies. Thus the financial performance is measured using two accounting variables: return in assets (ROA) and return…