Latest articles

11
Jun
2008

The Psychological Impact of Advertising on the Customer Behavior

Communications of the IBIMA
Advertising plays a major role in modern life. It shapes the attitudes of the society and the individual and inevitably influences customer behaviour. The customer has to contend with a huge amount of information and be able to make a choice, draw conclusions and make…
10
Jun
2008

Multimedia Broadcasting System: An Implementation of GRUM With Recommended Technical Improvements for GRUM Communication Models

Communications of the IBIMA
Multimedia Broadcasting System (MBS) is a distributed media software system that provides reliable broadcasting services using GRUM over the Internet. The proposed Multimedia Broadcasting System ensures that all media files broadcasted by the sender will be received by the receivers through copper-based public switching network…
09
Jun
2008

Investigating the Optimal Number of Attributes to Manage Knowledge Performances

Communications of the IBIMA
Rules are the most important element in knowledge extraction. The performance or strength of rules will determine how good a model is.  Higher accuracy implies that a model is good and vise versa.    However, the strength of rules depends on the attributes.  The number of…
08
Jun
2008

As a Human Factor, the Attitude of Healthcare Practitioners is the Primary Step for the e-Health: First Outcome of an Ongoing Study in Morocco

Communications of the IBIMA
In the healthcare area, information and communication technologies (ICT) cannot improve performance of the involved stakeholders if they aren’t completely accepted and used. The resistance to end-user ICT by professionals in this area is a well-known matter. To help raise their acceptance in Morocco, we…
07
Jun
2008

Telecommunication Service Gap: Call Center Service Quality Perception and Satisfaction

Communications of the IBIMA
The call center industry is a relatively new in Bangladesh. Only telecommunications and very few organizations are now providing customer service and support via call centers. Call centers do not exist for the customer to physically interact with, apart from via the telephone. The nature…
06
Jun
2008

Identifying Factors Affecting Acceptance of E-procurement Systems: An Initial Qualitative Study at an Australian City Council

Communications of the IBIMA
Acceptance of e-procurement systems by employees working in the local government sector is important to ensure improved organisational effectiveness for city and rural councils alike. Although a rich body of literature exists regarding the organisational adoption decisions of e-procurement systems and their impact on organisational…
05
Jun
2008

Enhancing Knowledge Creation in Organizations

Communications of the IBIMA
The objectives of this study are to understand the importance of knowledge creation in organizations and to explore the ways to enhance knowledge creation in organizations. Knowledge creation is important in the sense that innovation is driven by the creation of knowledge and knowledge creation…
04
Jun
2008

Research on Integrating the Information and Communication Technologies within the Process of Teaching-Learning

Communications of the IBIMA
Rapid development of the informational technology and communications, directly connected to the Internet development and the attached communications ways, leaded to a more intense implication of those in education. New terms such as: on-line education, e-learning educational systems are more and more met.. In this…
03
Jun
2008

Status of e-Business in Two Popular Retail Chains: A Review of Opportunities

Communications of the IBIMA
In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain…
01
Jun
2008

The Role of Centralized Knowledge Development Centre for Success of SME Sector

Communications of the IBIMA
The aim of the current study was to asses the importance of a Centralized Knowledge Development Centre for the progress of the SMEs’ in Malaysia and factors that influence SMEs’ favorable attitude and barriers that hinder them from adopting this usage in their business. SME…