Latest articles

19
Jan
2022

Digital Marketing Plan for CubiCasa OY USA

IBIMA Business Review
The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market.  Specifically, the following topics are addressed…
19
Jan
2022

How Is it a Benefit using Robotic Process Automation in Supply Chain Management?

Journal of Supply Chain and Customer Relationship Management
18
Jan
2022

What Does It Take to Adopt Big Data Management Approach at Malaysian Higher Education Institutions?

Journal of e-Learning and Higher Education
Big data management (BDM) is one emerging approach in creating new values out of existing digital data in this era of Industrial Revolution 4.0. Many business firms, typically in banking and marketing sectors, have initiated their moves towards embedding big-data driven approach into their strategic…
18
Jan
2022

Factors affecting School to Work Transition: SARS-CoV 2 Pandemic as a Perception Game Changer

Journal of Eastern Europe Research in Business and Economics
The quality of human inputs of the economic system is conferred primarily by education, but the validation of this quality, at least from the economic point of view, can only be achieved through the labor market.  Ensuring the smoothing of the school-to-work transition, even if…
17
Jan
2022

Assessment of the Use Level of Intelligent Logistics Systems in Manufacturing Companies in Poland

Journal of Supply Chain and Customer Relationship Management
In the last few years, there has been tremendous progress in the application of Intelligent Logistics Systems (ISL) in manufacturing companies around the world. This is the effect of their growing importance resulting directly from the benefits that entities obtain from them. These include: greater…
14
Jan
2022

The Role of Digital Nudging and Gender on Students’ Online Commitment during Digitalization: The Private Higher Education Sector

IBIMA Business Review
Students’ commitment has been a concern for educational institutions, especially during the pandemic and due to the digital transformation. Accordingly, this research investigates the impact of academic self-efficacy on satisfaction and students’ online commitment. It also examines the moderation role of digital nudging and gender,…
14
Jan
2022

Motivational Factors of Conference Attendees – Relevance of Online Communication and Nationality

Journal of Marketing Research and Case Studies
The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences. After the literature regarding the…
13
Jan
2022

Advantages For Portfolio Management Through Cost Scaling Equations for Offshore Wind Turbine Components

Communications of the IBIMA
This paper presents the key concerns of offshore wind turbine Original Equipment Manufacturers’ (OEMs) Product Portfolio Management (PPM) functions for the predicted turbine growth. In addition, it provides possible improvements within the portfolio decision process through available cost forecast equations for turbines’ main components. This…
10
Jan
2022

Economic Growth and Fiscal Policies in Scandinavia

Journal of EU Research in Business
 This paper comprises the research of the impact that taxation exerts on the economic growth rate in Denmark, Norway and Sweden, through an econometric approach during the years 2002 – 2018. The analysis is based on the estimation of a Panel Data model by taking…
07
Jan
2022

Impact of the Institutions on Economic Growth in Selected Post-Soviet Countries

Journal of Eastern Europe Research in Business and Economics
This paper aims to investigate how economic institutions affect the growth of selected post-soviet countries. The data collected for this research cover the period between 1993 and 2019. Four variables (Corruption control, Political Globalization, Human Development Index, Internet per user) under the head of economic…