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Despite technological advancements, the 21st century has not been immune to military conflicts. Russia's war against Ukraine in February 2022 is a stark reminder of this fact and serves as a crucial lesson about this perspective. This war, taking place on the "old continent" and…

In today's fast-changing food industry, consumer expectations around safety, quality, and transparency push for more effective traceability systems. This study examines how Portuguese consumers perceive food product traceability, focusing on their awareness, trust, and preferences in product origin, production methods, and safety protocols. Through a…

The study's main purpose was to determine the association between employer branding and organizational commitment in a company specializing in technological solutions for payment systems in Peru. The research was characterized by having a quantitative approach, being basic and with a non-experimental - transversal design…

 Mobility challenges in rural areas can have a negative impact on economic and demographic development. People in these areas often have to move to urban areas to find quality jobs or services, which can lead to a decline in population, and economic activity. In this…

The objective of this research is to identify the relationship between social media marketing and customer loyalty in a restaurant in Cieneguilla, Peru. The study aims to highlight the importance of leveraging technological innovation to strengthen customer loyalty and improve business competitiveness in the current…

Research has indicated that educational institutions and the job market are facing many challenges, one being the required employability skills of graduates upon recruitment. This study aimed to explore how important employability skills are to business students.  The research method used a sample of 123…

Artificial intelligence (AI) technologies rapidly transform marketing worldwide with fast-paced content creation productivity driven by machine learning algorithms generating heightened interest from researchers. In recent years, AI tools helped writers by acting as a helping hand in the creation process, quick fact-checking and grammar correction.…

Cosmetics package is not only a promotional element, but also part of a company's marketing strategy. It is not only intended to protect the product, but its aim is also the communication of information to the consumer, because clear and understandable labelling of cosmetics is…

This paper delves into the evolving landscape of private equity (PE) financing, particularly in the context of the real estate and project development sectors amidst global economic fluctuations and geopolitical uncertainties. With traditional debt financing losing its sheen, the study focuses on the burgeoning role…

In Peru, higher education has experienced significant growth due to the fact that public universities are unable to meet the demand of many young people who wish to pursue a university degree. In this context, the reputation and brand image of private universities are key…