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Today, digital advancements in business challenge SMEs to reach and engage with their target audiences through advertising. Traditional advertising strategies require modification, as consumer behaviors are changing. Therefore, they view ads differently on various platforms. Nevertheless, Artificial intelligence gained wide opportunities in various industries, and…

A deepfake is a type of synthetic media, image, video or audio of a person in which their physiognomy has been digitally altered, using artificial intelligence, particularly deep learning techniques, so that they appear to be someone else, typically used maliciously or to spread false…

Nowadays, artificial intelligence and social media play essential roles in relationship marketing. AI improves customer engagement with tailored suggestions or automated reactions, while social media channels are essential for SMEs to engage and interact with customers more personally. Furthermore, digital technologies have fundamentally transformed the…

International companies decided to enter in different countries worldwide by establishing subsidiaries. These subsidiaries could be a representative office of the headquarters or a full fledge subsidiary with all competencies. In most of the cases companies decided in advance which positions in the subsidiary should…

Purpose: The main aim of this research is an investigation of attitudes towards the economic system and social issues. It was assumed that these attitudes depend on personality traits, locus of control being one of them. Methods: The study group consisted of 371 students. The locus…

The purpose of this research is to establish the impact of the independence and expertise of the Audit Committee (CA) on the reporting of environmental, social, and governance (ESG) information for companies in the global automotive and truck manufacturing sector, as well as its influence…

In light of the rapid advancement of AI technology, it is crucial to monitor the impact of AI technology on organizational structure and operations, internal business processes, customer interactions, and the business model. This paper offers a comprehensive examination of the current state of AI…

Modern web development methods use full-stack to split front-end (client-side) and back-end (server-side) components. Front-end technologies involve what the user sees and interacts with, and back-end technologies involve the server-side logic, databases, and server configuration. Both sections can be technologically independent, yet there’s a need…

This paper investigates the impact of determinants on economic growth within the EU-28 countries, over a period of 10 years. The database is collected from the official websites of Eurostat, the World Bank, and The Heritage Foundation, and includes the dependent variable, measured as GDP…

Financing education is a primary responsibility of local government units in Poland. Rural communes often struggle with limited financial resources, which negatively affects the quality of educational infrastructure and the availability of teachers and, in the long run, translates into the quality of human capital…