Latest articles

Islamic finance and entrepreneurship have a dynamic, evolving relationship. Yet, until now, there has been no thorough, focused mapping of how these two areas intersect. This gap has made it difficult to fully understand how Shariah-compliant financial tools truly foster entrepreneurial growth. Recognizing this shortfall,…

This study builds on a doctoral research project examining occupational burnout in Moroccan private-sector companies, with a particular focus on middle managers. Its objective is to identify the organizational and psychosocial demands that contribute to burnout within this group. Although global awareness of burnout is…

A significant scourge of our age is pollution. The evolution of pollution has generated both environmental problems, such as climate change, and human health problems, such as increased mortality rates and reduced life expectancy. Pollution has become a global problem. The impact of pollution on…

Silvopastoralism is a traditional land-use practice that integrates extensive livestock farming with forestry, generating both economic and environmental advantages. Over time, however, it has declined in relevance and the number of practitioners threatening its continuity and the ecosystem services it provides. This study aims to…

Driven by the growing global emphasis on energy savings and environmental responsibility, this study explores how digital innovation can improve consumer purchasing decisions for energy efficient appliances. While previous research has analysed individual factors influencing sustainable consumption, there is a significant gap in understanding how…

Aligning strategic, operational, and technical priorities is critical for effective governance in Research and Development (R&D) organisations, especially those engaged in technology transfer and innovation. This article explores the development and application of the Balanced Scorecard (BSC) as a structured performance monitoring tool for a…

This study explores the increasing significance of risk education in the context of the complex, unpredictable, and interconnected threats of the 21st century. The motivation for this research arises from the growing inadequacy of traditional safety education models, which emphasize reactive procedures rather than proactive,…

This study examines the relationship between endomarketing strategies and employee commitment in small and medium-sized enterprises (SMEs) of the Ceres Owners Association in Vitarte-Lima. Using a quantitative, descriptive, and correlational approach, an extensive literature review was conducted to establish a theoretical foundation, supplemented by empirical…

This research explores the role of behavioral conditioning in AI-driven marketing strategies. There is limited research on the extent to which classical and operant conditioning impact consumer autonomy. While AI enables hyper-personalized marketing, conditioning methods could improve associative learning and habit creation in consumers. This…

In light of recent national strategies such as Plan Maroc Vert and Génération Green 2020–2030, Morocco's agricultural sector is increasingly oriented toward sustainable development, labor rights, and ethical compliance. Despite this evolution, academic understanding of how social audits operate within this context remains fragmented and…