Latest Communications of International Proceedings articles

19
Jul
2021

Contributions of Digital Marketing Strategies on New Markets Approach: An Application to The German Children’s Clothing Market

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Faced with the decision to internationalize, the digital internationalization process presents several challenges and options of choice among the many channels available to all brands. The main strategic decisions that managers have to make are the choice of priority markets. This paper aims to analyze…
19
Jul
2021

Digital Marketing and Emotional Effect of the Virtual and Augmented Reality Systems

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
This study focuses on how consumers view virtual and augmented realities as empowering present and future tenses.  We are exploring how new technologies can become the basis for a new computing platform and, ultimately, affect the emotional side of using such systems to increase sales…
19
Jul
2021

The Influence of Variable Coding on the Interpretation of the Cox Proportional Hazards Model Parameters

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Methods of duration analysis (or survival analysis, or failure-free analysis) were initially used in the analysis of the duration of human life. However, due to their versatility, they are increasingly used in the study of socio-economic phenomena. Nonparametric and semiparametric models are of particular importance.…
19
Jul
2021

The Assessment of COVID-19 Effect on European Union Industrial Sector

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID37ECO 2021
In this paper, we estimated the impact of COVID-19 shock on the industrial production and on the confidence in industry at European Union level, using Panel EGLS method - weighted by Cross-section SUR option. The negative impact we found on both indicators is quite high…
19
Jul
2021

Taxpayer Behavior Patterns of Firms and Their Classification

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Taxpayer behavior is an intensively developing area of research that ultimately seeks to improve voluntary tax compliance. Numerous studies of taxpayer behavior have substantiated the factors of impact described by the traditional model of tax behavior and have identified new behavioral and institutional factors of…
19
Jul
2021

Improvement in The Level of Satisfaction of Clients for Digitals Services

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to…
19
Jul
2021

Comparison of The Characteristics of Subnational Science Policy of The Countries with A Federal Structure

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The conference thesis describes and analyzes the characteristics of science policy in the administrative subjects of the countries with a federal structure and compares them with the science policy in the subjects of the Russian Federation. The obtained results allowed us to put forward the…
19
Jul
2021

Creative Tourism as A Dynamizer Of Authenticity of Traditions and Local Culture: Option for Leisure and Tourism Experience for Teachers?

Tourism Development and Sustainability - Innovations, Challenges, and Opportunities: 37Tourism 2021
The tourism sector is constantly developing, seeking to keep up with demanding customer profiles that seek to creatively experience innovative market possibilities. Through these changes, the local communities see in their culture and traditions a tourist attraction that allows tourists to live authentic cultural experiences…
19
Jul
2021

The Effect of Financing Constraints on Corporate Investment: The SA-Index Approach

Insights in Accounting Practices and Financial Management: 37FINACC 2021
This study aims to analyze how the company's internal funds and investment opportunities impact the company’s investment decisions conditional to the financing constraints experienced. We classify companies into three categories based on the SA-Index; low, neutral, and high-financing constraints. We analyze 278 non-financial companies listed…
19
Jul
2021

Archetypes of Video Game Players – do Other Typologies Exists?

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Segmentation is one of the basic stages of formulating a marketing strategy and is the starting point for selecting the target market(s) of operation and the choice of positioning. It allows companies to optimise their marketing communication expenses and build relationships with buyers more effectively.…