Latest Communications of International Proceedings articles

Starting with 1990, due to the change of the Romanian political regime, the period of attempts to amend social and health insurance legislation was without noticeable results, mainly because the new governments were more concerned with the adaptation of existing legislation than with its radical…

In the world of rapidly evolving technology and the digitalization of the economy, consumers are constantly changing. Tourists are among the first. This necessitates a constant review of marketing communication tools and a more effective way to reach the consumer. In recent decades, the pace…

The necessity for Ukraine's entry to the European community and various international organizations requires the acceleration of economic reforms, the transformation of market relations, and so on. Ensuring of sustainable social and economic development of Ukraine and its regions is associated with addressing important issues…

The study presents factors influencing the integration of agriculture and the food industry in the Podkarpackie voivodeship (region of south-eastern Poland). An analysis of the state of these dependencies in 2005 and 2013 in territorial terms was made, based on data from surveys conducted among…

From the second law of thermodynamics, it is known that the capital potential is subject to spontaneous, random dissipation. This is due to the fact that the human body works like a heat engine, so according to the second law of thermodynamics it must lose…

Tourism marketing refers to the complex of strategies that specifically aim at defining projects and programs designed to ensure the development of structures and activities of a given territory, in the long term. The tourist, therefore, is the active protagonist of the selection and purchase…

Preference analysis is one of key elements in marketing researches and in economy in general. The preferences help to explain how and why consumers make their choices. There are two types of preferences – stated and revealed. Discrete choice methods allow to analyze stated preferences.…

Consumers’ purchase behaviour is presented in the literature as a very dynamic and context-dependent field. More importantly, it is still underexplored, especially in such unprecedented circumstances like the Covid-19 pandemic. Our research addresses this gap in knowledge from the perspective of the convenience stores sector.…

Purpose - The purpose of this paper is to present the most applied segmentation criteria for modern grocery retailers and to see if the precision marketing strategy for convenience stores should be changed after COVID-19 pandemic. Design/methodology/approach – The literature review is presenting the consist…

The study aims to identify characteristics related to Romania’s exports and imports of agri-food products and resulting from the trade with Bulgaria over the last thirty years. This research uses statistical data on trade at the level of the twenty-four categories of products that are…