Assessment of the Importance of Product Innovation as a Factor that Influences Consumer Purchasing Behaviors Illustrated by the Example of Convenience Food
Modern Marketing, Brand Perception and Consumer Insights: 38MKT 2021
The development of new products on the food market results from globalization processes and socio-cultural, economic, and technological changes. Dynamic changes in consumer needs, new trends, and increasing competition place significant demands on food producers. Buyers, having a wide range of food products with similar…