Latest Communications of International Proceedings articles

This study examines the influence of endorser type (celebrity and non-celebrity) and endorser credibility (high and low) on purchase intentions. It also explores the mediating effect of attitude towards the advertisement and attitude towards the brand. Experimental research was used for this study. This research…

Negative externalities specific to transport are costs imposed on society which, without a policy-administrative intervention, are not taken into account by transporters. Thus, transporters benefit from indirect subsidies, which are economically and morally incorrect, severely unbalancing the relationship between transport demand and supply, which leads…

The aim of the paper is to assess the efficiency and effectiveness of the Slovak government financial support aiming to curb the economic consequences of the coronavirus (COVID-19) pandemic. The results, drawing on the experience of Slovakia, suggest the distributed COVID-19 subsidies save non-negligible number…

The purpose of the study was to understand the functioning and organization of pharmacies in Poland in terms of the principle of sustainable development, including in particular the fiscal policy as the basic mechanism for implementing the above principle. Considering that an objective and comprehensive…

The theoretical understanding of social commerce and the factors that influence it have received attention in recent years, due to the new way of acquiring different products through social networks. This study aims to investigate the relationship between information quality, service quality and social support…

The issue of social networks and the laws of brand success on these platforms are hotly debated topics these days. The paper focuses on and examines the frequency of content publishing on three social networks - Facebook, Instagram and YouTube. The aim of the research…

Construction and maintenance of a fleet of ships due to climate change and consequent need for intense efforts to reduce CO2 emissions to the atmosphere became not only business, but a strategic need as well. This comes from the fact, that one of the ways…

In the publication, the authors tried to draw attention to the need for continuous improvement of qualifications and problems brought about by digital transformation and demographic decline. The publication is based on a literature review of both human team management in relation to new technologies…

In the times of the global market, intense competition and open border business models, digital marketing is becoming a competitive advantage and most widely used tool of marketing communication. Modern and diverse means of communication have given customers quick access to any product or service…

This research examines online video games live streaming for computers and aims to test four motivational factors for watching live broadcasts and their relationship with the intention to purchase online games. A total of 250 surveys were conducted virtually, to people who watched live video…