Latest Communications of International Proceedings articles

The article aims to present the possibilities and scope of the use of online tools in the communication of transport companies with employees working as drivers. Such activities fit into the concept of marketing 4.0, according to which in the era of digital marketing shaped…

The purpose of the present study is to analyze consumers’ loyalty to the brand and the broadcast owner in live broadcast e-commerce and to determine whether the brand in live broadcast e-commerce has enough influence to analyze whether live broadcast sales bring long-term value or…

The Covid-19 pandemic and Revolution Industry 4.0 have dramatically contributed to the transformation of the purchasing landscape from conventional to online activities. This may have negative impacts such as an increase of online scammer and fraud. Indirectly it shows that the empowerment level of Malaysian…

In Peru, consumption of energy drinks has been increasing over the years, first in the modern channel and then in the traditional channel. With the development of the digital channel and social networks as a means of communication, the creation of valuable content by brands…

The paper addresses the issues of the diversification approach application to ensuring the sustainable development of the agrarian sector of the Agro-Industrial Complex (here and after: the Agro-Industrial Complex- AIC). The relevance of the topic is conditioned by the growing interest in the resource potential…

Retail is becoming an inseparable part of modern society. In many countries, retail is one of the largest contributors to gross domestic product, its contribution has increased compared to the past and it is still rising sharply. Retail is the driving force of the economy,…

This study aims to identify central themes of sustainable messages of fashion brands posted on social media and investigate consumer responses. A quantitative content analysis of 458 posts on Instagram accounts of 16 global fashion brands was conducted. Seven and nine themes were identified in…

The goal of the 2050 horizon is to achieve net-zero emissions or climate neutrality. Therefore, a transformation of the global economy to a more circular and green economy is essential, as it enables the continuation of economic growth that has lifted many people out of…

A review of the literature indicates a variety of theoretical models of the internationalization process and its conditions, as well as empirical studies. However, the analysis shows that there is a few researches concerning the strategy of internationalization of SMEs in Poland and the evaluation…

The aim of this paper is to determine whether there are statistically significant differences in the assessment of selected dimensions of social well-being in terms of different levels of management. The research, which was attended by 110 respondents - business managers, was carried out using…