Latest Communications of International Proceedings articles

This paper aims to combine two representative topics for the agri-food market: the wine market and the mix of marketing. Being oriented to the modern marketing, the main objectives are to explain how the marketing mix can be applied for the wine market, how is…

The study of consumer behaviour is one of the most challenging concerns of marketing, having a high relevance both in research and for production or marketing decisions and strategies. This paper is a regional study on the behaviour and consumption preferences for the food "meat…

The popularity of Internet applications encourages consumers to seek information about products, which influences their purchasing decisions. Negative reviews discourage consumers from purchasing products. Therefore, negative reviews in electronic word-of-mouth are important to examine. The present study proposes to broaden the existing concept of negative…

Nowadays, companies realize the importance of satisfied and informed employees. If the employee feels like a part of the company and his requirements are met, the result is a low level of fluctuation. This can be reached through internal marketing communication. Internal marketing communication is…

The paper analyzes the paradoxical character that defines the relation between the sharp rise in the level of the public debt in the last decades in antithesis with the growth and, implicitly, the economic development of the member states of the European Union. The aim…

This s review plays a vital role in providing a critical summary and the overview of what is and what is not know in the field related to the terminology of financial literacy and capabiltiy. Even though the research and practice of financial literacy has…

The pandemic period was nevertheless one of the years when consumers behaviour was affected. We are aware of the fact that despite the period of Spanish Flu or black death, due to modern times and advanced medicine people shouldn’t have been more affected than previous…

Electronic commerce has become a necessary tool for companies to cover new segments, in addition to creating new organizations dedicated only to this type of commerce, reducing costs and generating a higher profit margin. Marketplaces are web showcases that exhibit different products from different areas.…

You are your own doctor “is the central theme of non-prescription drugs. As the pandemic broke down havoc all over the world, people started taking care of themselves with health and medication becoming the topmost priority for the world. Taking non-prescription drugs over a long…

Sustainable development continues to become a critical concept for human development and the facilitation of responsibility towards ecosystems while advocating for proper utilization of natural resources and protection of nature. Sustainability and responsibility are essential for social, environmental, and economic development as they create a…