Latest Communications of International Proceedings articles

This research examines online video games live streaming for computers and aims to test four motivational factors for watching live broadcasts and their relationship with the intention to purchase online games. A total of 250 surveys were conducted virtually, to people who watched live video…

The objective of this research is to test the influence of utilitarian and hedonic values on consumer satisfaction and its relationship with loyalty. The empirical study used for the verification of the hypotheses was a quantitative type of study through a non-probabilistic sampling of 203…

Intelligent Transportation Systems (ITS) have continued to change supply chain management in the modern era (SCM). In the first stage of our research in 2021, we produced a comprehensive view of ITS and SCM in CIS countries. In this second stage of the study, we…

The publication cites information on the essence of building customer relationships, or the essence of partnership marketing. Analyzing current trends and needs of today's businesses, the topic of establishing and maintaining relationships with customers is nowadays crucial for companies to achieve their goals. The publication…

Sustainability has been a phenomenon for several years. It is based on economic, social and environmental pillars. It is also crucial in the case of packaging management. Customers rarely want to buy products in eco-friendly packaging. The packaging could affect their purchasing decision. On the…

This paper aims to combine two representative topics for the agri-food market: the wine market and the mix of marketing. Being oriented to the modern marketing, the main objectives are to explain how the marketing mix can be applied for the wine market, how is…

The study of consumer behaviour is one of the most challenging concerns of marketing, having a high relevance both in research and for production or marketing decisions and strategies. This paper is a regional study on the behaviour and consumption preferences for the food "meat…

The popularity of Internet applications encourages consumers to seek information about products, which influences their purchasing decisions. Negative reviews discourage consumers from purchasing products. Therefore, negative reviews in electronic word-of-mouth are important to examine. The present study proposes to broaden the existing concept of negative…

Nowadays, companies realize the importance of satisfied and informed employees. If the employee feels like a part of the company and his requirements are met, the result is a low level of fluctuation. This can be reached through internal marketing communication. Internal marketing communication is…

The paper analyzes the paradoxical character that defines the relation between the sharp rise in the level of the public debt in the last decades in antithesis with the growth and, implicitly, the economic development of the member states of the European Union. The aim…