Networking B2B Relationships and SMEs Internationalization in Search of Competitiveness
Marketing between Theory and Practice: 41MKT 2023
The paper seeks to examine different facets of business-to-business (B2B) relationships availed by small and medium-sized enterprises (SMEs) in international contexts. The theoretical approach is meant as a preamble for further conceptual and empirical endeavors, putting forward a context-driven perspective. The literature-based overview allows bringing…