Latest Communications of International Proceedings articles

The development and growth of successful companies in the market is conditioned by the strategies that the company implements in order to be able to achieve its successful operation in the market in the future. The current market environment is marked by rapid development, which…

Neuromarketing represents one of the strategies that a company can choose when creating effective advertising. It is a scientific discipline based on the combination of cognitive science and neuroscience included in marketing, focused on consumer emotions. With this type of research, it is possible to…

The COVID-19 pandemic and its associated restrictions have had a significant impact on all aspects of human activity, particularly on the business operations of companies. The sudden transition to remote work has caused significant disruptions for employees, with initial reports indicating a negative impact on…

This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers…

The current times, which carry the name of the digital revolution, have left their mark on the relationship between businesses and consumers in terms of both communication and the consumption of goods. In addition, the unexpected COVID 19 pandemic has acted as an intense stimulant…

The study aimed to identify which factors are essential when booking accommodation using online accommodation booking portals, as well as to examine how respondents evaluate the selected portals in terms of these factors. The survey was conducted in October 2022, with a group of 119…

The paper seeks to examine different facets of business-to-business (B2B) relationships availed by small and medium-sized enterprises (SMEs) in international contexts. The theoretical approach is meant as a preamble for further conceptual and empirical endeavors, putting forward a context-driven perspective. The literature-based overview allows bringing…

The contribution focuses on examining consumer behavior in the context of environmental attitudes. The aim of the research was to examine gender differences in the evaluation of selected attributes of environmental aspects of consumer behavior. The data were obtained through a questionnaire survey with a…

This study aims to explore the potential of augmented reality (AR) in enhancing the online shopping experience for customers of clothing brands. It investigates the effective utilization of mobile AR applications by clothing brands to offer a more immersive and interactive shopping experience. This research…

This study aims to prove the role of Organizational Culture (OCR) and Value Oriented Development (VOD) interaction on Company Competitive Advantage (CCA) from a management perspective.  This research used a quantitative study with survey instruments. The survey was conducted by 433 officials at the strategic…