Latest Communications of International Proceedings articles

Data-driven management of stakeholders could be one of very important factors of successful project administration, particularly with regards to strategies involving different players such as those engaged in EU capacity building initiatives like Erasmus+. Effective stakeholder management entails identifying and overseeing various stakeholder groups to…

Studies that peddle the future prospects with distorted media reports and only show the economic level with statistical key figures at a high level, where, however, the small building trade is underrepresented among the average values, their individuality is underrepresented. The motivation for this study/analysis)…

The aim of the article is to indicate the role of financial factors (forms of payment) in the pricing policy of a company that enters international export aid markets. The forms of payment used in exports, which should secure payment for exported products, have been…

Aim: The purpose of this study is to explore how supply chain factors that influence decisions on reshoring have been discussed in previous research.  Methodology: A structured literature review is used to analyze 139 peer-reviewed articles containing reliable and effective arguments and discussion related to…

The development and growth of successful companies in the market is conditioned by the strategies that the company implements in order to be able to achieve its successful operation in the market in the future. The current market environment is marked by rapid development, which…

Neuromarketing represents one of the strategies that a company can choose when creating effective advertising. It is a scientific discipline based on the combination of cognitive science and neuroscience included in marketing, focused on consumer emotions. With this type of research, it is possible to…

The COVID-19 pandemic and its associated restrictions have had a significant impact on all aspects of human activity, particularly on the business operations of companies. The sudden transition to remote work has caused significant disruptions for employees, with initial reports indicating a negative impact on…

This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers…

The current times, which carry the name of the digital revolution, have left their mark on the relationship between businesses and consumers in terms of both communication and the consumption of goods. In addition, the unexpected COVID 19 pandemic has acted as an intense stimulant…

The study aimed to identify which factors are essential when booking accommodation using online accommodation booking portals, as well as to examine how respondents evaluate the selected portals in terms of these factors. The survey was conducted in October 2022, with a group of 119…