Latest Communications of International Proceedings articles

05
Dec
2020

Macro Conditions for the Functioning of a Joinery Production Company in the Situation of an Unpredictable Economic Slowdown

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The basis of the functioning of every enterprise is its ability to move efficiently and effectively in the business space. This ability depends on a number of conditions, both intra-sectoral, on which the company can have a direct impact, as well as macro-environmental, political and…
05
Dec
2020

Communication in Social Networks as Basis for Building Relations with Consumers in Retail Business in Latvia

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Retail sector has always been an important source of revenue for the national economy. The retail business processes and consumer formation differ in each particular case, but it always involves interrelation between several parties and serve a special purpose. Consumer satisfaction and its management have…
05
Dec
2020

Factors Affecting Indonesian Customers’ Intention to Invest in Green Sukuk

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Climate change is occurring today due to the widespread exploitation of natural resources undertaken by humans in order to meet their needs. To deal with these problems, it is necessary we play an active role in preventing and/or dealing with climate change, such as using…
05
Dec
2020

Types of Mobile and Virtual Consumer Interactions

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie…
05
Dec
2020

Research of Social Media Channels as A Digital Analytical and Planning Technology of Advertising Campaigns

Social Media Marketing and Consumer Behavior: 36eMKT 2020
In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…
05
Dec
2020

Crystalizing the Effect of Facebook Marketing on Customers Purchasing Behaviour

Social Media Marketing and Consumer Behavior: 36eMKT 2020
Technology and internet have played a crucial role in most of the organisational activities. The advances in technology are making a huge impact on how we use social media. In this dispensation, the traditional marketing methods have become small segment of the various approaches used for marketing and…
05
Dec
2020

The Well-Being of Russian Regions under Threat: Economic and Social Impact Assessment of COVID-19

Economic Impact of COVID-19 Pandemic on Countries Around the World: COVID36ECO 2020
The purpose of the study is to reveal the nature and consequences of the economic and social impact of the coronavirus pandemic on the dynamics of Russian regions development. The authors described the economic consequences of the pandemic for the regions of the Russian Federation…
05
Dec
2020

Using an Extended Technology Acceptance Model to Explore Digital Marketing and Consumer Buying Behavior

Social Media Marketing and Consumer Behavior: 36eMKT 2020
With the advent of AI, businesses get deeper real-time insights into what customers want and based on these insights, businesses can create a personalised experience for every individual customer. The online marketing media adopting AI applications has influenced the customers buying behavior and is essential…
05
Dec
2020

Promoting a Heritage Sports Tourism Place Strengthens Loyalty to Tourist Destination: The Case of Ancient Olympia in Greece

Tourism Development, Behavior, and Sustainability: 36Tourism 2020
The ancient Olympia is the birthplace of Olympic Games which have started on 776B.C. in Greece. Ancient Olympia was, also, a place for the worship of Zeus, the Head of the 12 Gods in ancient Greece. Relevant research includes the papers of The Temple of…
05
Dec
2020

Evaluating the Impact of a Country’s Scientific Activity on the Provision of Its Economic Security

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
The purpose of the article is to assess the impact of individual countries’ scientific activity on their economic security. Research methods are as following: index method, ranking, cluster analysis and regression models development. The research of the dependence of a country’s economic security on the…