Latest Communications of International Proceedings articles

This study aims to analyze the effectiveness of using Social Media Marketing Activities (SMMA) on brand equity and customer response in the aviation industry. The survey was conducted on 173 respondents who knew the ad of the travel fair program through social media and had…

Financial technology is the product of technological advances on the financial side of the global economy. It has created a new and emerging form of finance in emerging companies that has posed a challenge to conventional banks. On the other hand, a fierce competitor may…

This article describes YouTube as an immersive medium on a level not as much of interface operation as of communication practices driving attention engagement with the content as the main source of experiences. The operation of the service will be analysed with regard to both…

In recent years, tele-education has been catalogued thanks to the massification of the Internet as an accepted means of learning due to the acquisition of new technologies and access to large amounts of information for distance learning. The following work aims to specify the level…

Concrete and widely available evidence for effectiveness of virtual co-taught classrooms from most important stakeholder i.e. the student is lacking. It is the student who receives the education the way policy makers’ desire. However, this paper provides an insight into student stand point on such…

The current research aims to reveal how this period of online classes has affected students' lives professionally and socially and what learning methods they have approached during the pandemic to cope with the information received in various ways. Due to the pandemic, teachers had to…

The paper examines the impact of big data technologies on financial management. The main contribution is the model of perspectives of big data impact on financial management supplemented with skills influenced the finance manager profession. The paper fulfills the research gap about the impact of…

The subject of the article concerns the issue of interdependence between capital markets and the problem of identifying the long-term equilibrium between these markets. The phenomenon of interdependence between markets is an element of their functioning, however, the progressive globalization of world economies significantly strengthens…

There is a maxim repeated by goods and services providers in Poland which says that „advertising is the leverage of trade”. In market economy, new goods and services proliferate causing market expansion and increased competition. In such a challenging environment businesses have to strive to…

The global reefer trade of perishable food products (e.g. meat, vegetables) safeguards rising demand for food globally, contributing to the struggle against famine or malnutrition worldwide. Unfortunately, the COVID-19 pandemic has not spared shipping. Although the maritime sector has experienced many crises in its history,…