Latest Communications of International Proceedings articles

The use of social media has transformed the way companies engage with consumers. It gives companies extra potential to attract and retain customers while also enabling them to educate, inspire, and hold onto their target market. Businesses may cultivate consumer loyalty through making social media…

Mobile shopping technology enabled shoppers to shop through the mobile shopping apps. The Covid 19 contributed to the growth of mobile shopping. This is mainly due to the restriction in movement causing people to use mobile shopping apps to purchase product or services. The trend…

The current study proposes an integrated framework that combines several factors influencing online impulsive buying behavior, and how online shoppers feel after making online purchases. This study is a response to the growth of online shopping, which has become a prevalent behavior among online shoppers…

The aim of this paper is to increase knowledge about the gender gap in business, especially in domains traditionally considered to be male, and thus contribute to reducing this phenomenon. One of the possible explanations for this gap is stereotype threat: a situation when one…

Voluntary employee turnover poses significant challenges in human resource management, particularly in retaining key talent within organizations. The aim of this article is to present a new method for selecting retention tools to manage voluntary employee turnover effectively. Addressing a gap in the literature on…

This study aims to explore the feasibility and effectiveness of utilizing Generative Artificial Intelligence (GenAI) solutions in product management within the manufacturing sector. It seeks to evaluate whether current GenAI capabilities can fulfill the complex requirements of product management and deliver comparable outcomes to human…

This article addresses the topic of network effects in two types of digital platforms for passenger transport: public transportation platforms and shared mobility platforms. The first section discusses the issue of technological development, including platforms and operating systems. The second section addresses the issue of…

Information management is one of the main areas of scientific reflection in the times of the fourth industrial revolution. However, the question arises: where are we in the scientific discourse when it comes to information management? What could be the impetus driving such a discourse…

The article focuses on the role of modern technologies in the recruitment process, analysing their impact on process optimisation and the challenges of implementation. It addresses a topic that is still not fully explored in the academic literature - particularly in the context of the…

The aim of this paper is to identify the role and importance of motivating middle managers as a crucial element of human resources management and to highlight the challenges in this area for Advertising Agency X. The first part of the paper defines the term…