High School Students’ Perception of TV Vs Internet Advertising: A Study from The Tri-City Agglomeration (Gdańsk, Sopot, Gdynia), Poland
Trends in Digital Marketing and Consumer Behavior: 40eMKT 2022
The article aims to present the perception of television and Internet advertising by young people. The article shows the problems how the development of technology changes the profile of advertising recipients. In the literature on the subject, there are no studies that show that advertising…