Impact Consumer Attitude Towards Purchase Intention (PI) On Green – Cosmetics in North Kerala
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
Purpose – This research paper tries to find the relationship between consumers' attitude towards green cosmetics and how that can help create purchase intention. Design/Methodology/Approach –The relationship between consumer attitude and purchase intention (PI) is investigated in this study. Consumers of green cosmetics brands in…