IBIMA Publishing

JAN

2026

Analysis Of the Opinion of Tourists from Different Generations Regarding Mountain Tourism: The Case of Tourism in The Ciucaș Mountains in Romania

Journal of Eastern Europe Research in Business and Economics

The study brings to the reader’s attention the Ciucaș Mountains, a Romanian tourist region. Travel behavior helps in understanding the factors that motivate tourists. The article first examines the differences regarding motivational factors and travel preferences. It also examines the traveler's opinion as a consumer…

JAN

2026

Unboxing the “Uncertainty” of Blind Box Marketing: The Interplay of Uncertainty Marketing and the SOR Framework

Journal of Marketing Research and Case Studies

The blind box phenomenon has resonated strongly with consumers. Brands and producers use uncertainty to captivate customers and build loyalty in a thriving global market. This conceptual paper reviewed relevant literature to redefine “uncertainty” in the context of blind box marketing. This study expands traditional…

JAN

2026

Understanding Students’ Continuance Intention toward Generative AI Tools in Higher Education: An Integrated ECM and D&M IS Framework

IBIMA Business Review

The rapid expansion of generative artificial intelligence (GenAI) tools in higher education has transformed students’ academic practices, shifting attention from initial adoption to sustained use. Despite this growth, empirical research examining the determinants of students’ continuance intention toward GenAI remains limited, particularly within Arab and…

NOV

2025

Leveraging Industry 4.0 Technologies to Accelerate Economic Development in Emerging Economies of Third-World Nations: Main Approaches

Global Trade and Policy Shifts: 45EcoTrade 2025

With the modern technologies of the Fourth Industrial Revolution known as Industry 4.0, the economies utilizes these technologies for growth especially in the third world countries. Industry 4.0 can be used to speed up the economic development with the infusion of the pillars such as…

NOV

2025

A comparison of the prices of European and American-style Commodity Options in the WTI Oil Market

Global Trade and Policy Shifts: 45EcoTrade 2025

Both individual investors and large companies widely use commodity options to hedge against fluctuations in commodity prices and the prices of commodities traded on exchanges. The asymmetric distribution of risk enables option buyers to transfer the consequences of adverse price movements to option writers. However,…

NOV

2025

Economic Viability of Beef Farms Under Different Country-Specific Production Systems: An Analysis Based on Agri Benchmark Network Data (2014-2023)

Global Trade and Policy Shifts: 45EcoTrade 2025

The beef sector faces numerous challenges, including societal pressures for sustainability, growing competition from meat substitutes, and changing consumer preferences. Consequently, greater efficiency, sustainability, and adaptation to the demands of increasingly conscious consumers have become critical factors for ensuring the long-term success of beef farms.…