Latest articles

Organic farming plays a very important role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable…

Nowadays, multilingualism in corporate communication is essential for all forms of interaction to improve employee engagement, expand market reach, and foster innovation. Moreover, multilingualism has become a highly valued asset in recruiting talent and workforce structuring, as it serves as an enabler of inclusion and a…

Diet is considered the main route of exposure to the risk of mycotoxin poisoning. Consequently, given the prevalence of mycotoxins in Mozambique, there is a need to develop studies on the population's consumption habits to implement control and mitigation strategies in a sustainable way. This…

Research Motivation: Readiness for Change (RfC) is a key success factor for navigating organizational transformation. However, most existing models either focus exclusively on organizational or individual levels, lack empirical grounding, or fail to provide business-relevant decision support. This study addresses these limitations by developing and…

The personal care revolution among men and women of Generation Z is a phenomenon that reflects both a search for authenticity and a commitment to diversity and gender equality. Through this, they are redefining consumption and purchase intentions. The existing literature lacks sufficient studies on…

This paper explores how artificial intelligence (AI) can enhance operational efficiency and financial performance in the short-term rental market. Using a qualitative single case study of Solarento, a new technology-driven operator in Poland, the study examines the implementation of AI in revenue management, demand forecasting,…

This paper details the comprehensive development and rigorous validation of a functional digital twin for a conventional airport security X-ray baggage screening system. The primary objective was to create a physically accurate software simulation capable of generating high-fidelity synthetic X-ray images to address the scarcity…

The study brings to the reader’s attention the Ciucaș Mountains, a Romanian tourist region. Travel behavior helps in understanding the factors that motivate tourists. The article first examines the differences regarding motivational factors and travel preferences. It also examines the traveler's opinion as a consumer…

The blind box phenomenon has resonated strongly with consumers. Brands and producers use uncertainty to captivate customers and build loyalty in a thriving global market. This conceptual paper reviewed relevant literature to redefine “uncertainty” in the context of blind box marketing. This study expands traditional…

The rapid expansion of generative artificial intelligence (GenAI) tools in higher education has transformed students’ academic practices, shifting attention from initial adoption to sustained use. Despite this growth, empirical research examining the determinants of students’ continuance intention toward GenAI remains limited, particularly within Arab and…