Latest articles

29
Jan
2026

Analysis Of the Opinion of Tourists from Different Generations Regarding Mountain Tourism: The Case of Tourism in The Ciucaș Mountains in Romania

Journal of Eastern Europe Research in Business and Economics
The study brings to the reader’s attention the Ciucaș Mountains, a Romanian tourist region. Travel behavior helps in understanding the factors that motivate tourists. The article first examines the differences regarding motivational factors and travel preferences. It also examines the traveler's opinion as a consumer…
26
Jan
2026

Unboxing the “Uncertainty” of Blind Box Marketing: The Interplay of Uncertainty Marketing and the SOR Framework

Journal of Marketing Research and Case Studies
The blind box phenomenon has resonated strongly with consumers. Brands and producers use uncertainty to captivate customers and build loyalty in a thriving global market. This conceptual paper reviewed relevant literature to redefine “uncertainty” in the context of blind box marketing. This study expands traditional…
23
Jan
2026

Understanding Students’ Continuance Intention toward Generative AI Tools in Higher Education: An Integrated ECM and D&M IS Framework

IBIMA Business Review
The rapid expansion of generative artificial intelligence (GenAI) tools in higher education has transformed students’ academic practices, shifting attention from initial adoption to sustained use. Despite this growth, empirical research examining the determinants of students’ continuance intention toward GenAI remains limited, particularly within Arab and…
13
Jan
2026

Ransomware Threats and Defensive Strategies: Insights from Literature and Practice

Journal of Information Assurance & Cybersecurity
Ransomware attacks represent one of the most critical and rapidly evolving threats in the contemporary cybersecurity landscape. The growing sophistication of ransomware campaigns has led to severe financial, operational, and reputational losses, particularly for organizations that lack adequate preparedness and response capabilities. This paper examines…
31
Dec
2025

Digital Skills of Professional Accountants: Insights from the Literature Review

Journal of Accounting and Auditing: Research & Practice
Professional accountants need to possess a range of skills, including appropriate digital skills, to perform their roles and responsibilities effectively. Considering the growing impact of digital technology on accounting and the need for further research related to the digital skills of professional accountants, this paper…
23
Dec
2025

Demographic Change and Pension Reform in Ukraine: An OLG Simulation Analysis

Journal of Eastern Europe Research in Business and Economics
The current level of pension provision in Ukraine does not allow a decent life for citizens in retirement. Most of the problems in this area are related to the lack of a scientifically sound social development strategy as a guide for the development of legislation.…
19
Dec
2025

Data-Driven Learning Path Generation from Job Postings Using Bayesian Networks with Mutual Information and NO TEARS Structure Learning

Communications of the IBIMA
In the context of a rapidly changing labor market, determining the skills demanded by employers and supporting learners in acquiring them effectively presents a considerable challenge. Within the framework of the ENTEEF (Fostering Entrepreneurship through Freelancing) project, this paper proposes an approach based on data-driven…
28
Nov
2025

IoT-Driven AgroTech Solutions for Sustainable Community Development: Case Study Integrating Solar Power and Rainwater Harvesting in Malaysia

Journal of Southeast Asian Research
This paper presents the implementation and outcomes of the AgroTech Project under the Komuniti@UniMADANI initiative, spearheaded by Universiti Tun Hussein Onn Malaysia (UTHM). The project investigates the feasibility and practicality of integrating sustainable resources with Internet of Things (IoT) technology to cultivate reddish pandan coconut…
25
Nov
2025

Macroeconomic and Other Factors Contributing to the Emergence of Non-performing Loans: An Analysis of Five EU Countries

Journal of Accounting and Auditing: Research & Practice
The global financial crisis of 2008 caused significant problems, primarily in the financial sector, particularly in banks. One of the most serious consequences was the substantial increase in non-performing loans (NPLs). In some countries, the financial crisis evolved into severe economic and social turmoil, prompting…
17
Nov
2025

Man-in-the-Middle Attacks on the PFCP Protocol in 5G Core Networks and Log-Based Techniques for Their Detection

Communications of the IBIMA
The paper examines the feasibility and implications of Man-in-the-Middle (MitM) attacks on the Packet Forwarding Control Protocol (PFCP) within the 5G Core Network. The study demonstrates how PFCP control messages exchanged between the Session Management Function (SMF) and the User Plane Function (UPF) can be…