Latest articles

21
Feb
2025

Luxury Real Estate and Climate Resilience: A Qualitative Analysis of Sustainable Practices and Tangible Impacts

Journal of Marketing Research and Case Studies
This research explored luxury real estate and its growing commitment to sustainable practices in response to the global climate crisis. Existing research on vertical green systems lacks evidence of long-term economic feasibility. Today, developers are pioneering vertical green cities, incorporating rooftop gardens and sustainable materials…
20
Feb
2025

Understanding the Relationship between Consumption and Happiness: Quantitative Research in Portugal

IBIMA Business Review
Can consumption generate happiness, or is it time to question this premise and seek a deeper understanding of the true pillars of human achievement? To answer this question, we examined how consumption is represented as a pathway to happiness, and the factors that influence this link.…
19
Feb
2025

Ethical Marketing and the Framing of Image Usage in the Era of Social-media: A Review of Facebook Terms

Journal of Internet Social Networking and Virtual Communities
This paper addresses the ethical complexities surrounding the use of personal images on social media platforms, particularly Facebook. The increasing reliance on user-generated content highlights critical gaps in user awareness of the legal and ethical ramifications of their online interactions. This research aims to illuminate…
18
Feb
2025

Fighting the Un-ethical Online Marketing Post-Covid: An Analysis of the Domain Name Model

Journal of Internet Social Networking and Virtual Communities
The rise of online sales post-COVID has fueled domain name misuse, sparking conflicts between trademark owners and cybersquatters. This study delves into the Uniform Dispute Resolution Policy (UDRP), focusing on how "bad faith" is defined and applied in domain name disputes. By examining over 200…
17
Feb
2025

Examining Behavioral Deviations in Economic Forecasts: A Study of the Eurozone and CEEC

Journal of Financial Studies and Research
Drawing on behavioral insights and heuristics, this study demonstrates the ways in which more realistic decision-making diverges from the classic homo economicus model. Employing the New-Keynesian behavioral model proposed by De Grauwe (2012, 2019) and parameters from Jang and Sacht (2016), the analysis reveals a…
14
Feb
2025

Squeezing the Curve: Unlocking Yield Information for Better Recession Forecasts in the CEE Region

Journal of Eastern Europe Research in Business and Economics
This study revisits the predictive capacity of the yield curve for recession signals in the industrial sectors of Central and Eastern Europe. The analysis considers the Czech Republic, Hungary, Poland and Romania as reference economies for the region. Yield curves, historically reliable indicators for downturns,…
12
Feb
2025

The Relationship between Sports Clubs and Regional Development: Destination Management in Barcelos (Portugal)

Journal of Marketing Research and Case Studies
Sport has a great and indisputable link with the tourism sector, which helps to boost local, regional, and national development. That said, sports tourism has been gaining an increasingly important place in the tourist offer. This is due to the fact that sport has a…
11
Feb
2025

Redefining Consumer Desires: A Qualitative Study on Marketing’s Role in Shaping Modern Wants through Conditional Psychology

Journal of Marketing Research and Case Studies
Understanding consumer stimuli is urgently needed to craft timely and evidence-based marketing strategies. The existing literature reveals a gap in consumer behavior studies, especially in applying psychology to consumer behavior. This enables the authors to explore the dual role of consumer behavior using a conditional…
07
Feb
2025

Travel Decisions and Influencers: A Study of the Impact Exerted on Tourist Travel Decision Making among Peruvian University Students

IBIMA Business Review
This study is based on analyzing travel decisions, influencers and the impact exerted on tourist travel decision making among Peruvian university students. The research was characterized by having a quantitative approach. A survey was applied to 385 university students in Peru and it had 13…
06
Feb
2025

Macroprudential Policy Transmission in the Romanian Economy: Evidence from a DSGE Model with a Monopolistic Banking Sector

Journal of Eastern Europe Research in Business and Economics
This study examines the transmission of capital-based macroprudential policy in the Romanian economy using a Dynamic Stochastic General Equilibrium (DSGE) model with a monopolistic banking sector. The need for such research arises from the limited focus on smaller non-euro area economies, which face unique macroeconomic…