Factors Affecting Electronic Word-of-Mouth on Social Networking Websites in Egypt – An Application of the Technology Acceptance Model
Journal of Internet Social Networking and Virtual Communities
The current paper attempts to investigate the consumers’ actual usage behavior of electronic-word-of-mouth (eWOM) on social networking sites (SNS) and to develop a conceptual framework that could help increase the understanding of consumers’ use of SNS as a vehicle for eWOM. Accordingly, we examined the factors…