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The impact of online advertising on consumer behavior has been little studied and research on the topic reached mixed results. Our study focuses on the determinants of online advertising and the role of the mediating variable “attitude towards online advertising” in the relationship between perceived…

Tourism represents, in the context of contemporary civilization, through its content and its role, a distinct area of activity, and a segment of essential importance in the economic and social life of the majority of countries in the world. The present work aims at the…

Export promotion can be a differentiator for sales and profits. More research works are needed to explicitly delve into developing concrete models and multi-dimensional scales to strengthen the theoretical foundations for measuring export performance. This study uses SEM to model on export promotion, firm’s quality…

Aim: Colon injury is an important complication of percutaneous renal surgery. Retrorenal colon on computed tomography (CT) is reported in 10% of patients in the prone position. Our aim is to discuss the necessity of routine preoperative CT and perform a cost analysis of this…

Commitment is a pillar of the consumer-brand relationship. It is often presented as the will of a customer to continue the relationship with its brand. Although this relational current is very studied by researchers, there still remains little developed. Thus, the literature did not examine…

This paper aims to analyze the factors influencing the absorption of EU funds under cohesion policy, in particular the administrative capacity related factors. Analysis of the absorption rate has a significant importance since it measures the capacity of a state or region to make effective…

The aims of this research are to clear the definition of ERP life cycle and to propose a conceptual ERP life cycle model through a new approach. This research adopts literature survey and theoretical inference as major methodology. We conclude that most of researches about…

Performance evaluation is a vital tool for assessing management performance and formulating corporate strategies. The Nigerian construction industry is reported to be very vibrant and one of the largest in Africa. It is made up of 78% indigenous firms and 22% foreign firms. The indigenous…

The oral cavity has a moist environment and a film of fluid, the fluid is saliva which comprises of mixture of secretions from major and minor salivary glands. Saliva provides an easily available, now increasing diagnostic medium for a rapidly, widening range of diseases and…

IMayer Brothers is a famous FMCG company that launched in the year 1920 as a merger between a British soap maker and a Dutch margarine producer, to increase efficiency of resources. Having entered the Egyptian market in the year 1991, the company needed to make…