Latest articles

The aim of the present research is to explore the impact of the interaction on the brand perception using as base the Social Networking sites. We propose an extended model which provides relevant information of the evolution of brand perception, considering one of the most…

The paper deals with segmentation and the marketing potential of the significant target age group 50+, which is currently a strong market power and the motive of a new marketing direction in the Czech Republic, a pensioner marketing. The paper determinates the basic problem areas…

Online presence is becoming important for tourism professionals. They are intensifying their efforts to market their products and services; in particular, they are trying to diversify their marketing policy. There is, however, some reluctance on the part of consumers to use the Internet to book…

Corporate Social Responsibility (CSR) is a topical business issue in the current accountability-integrity age. This paper aims to examine and interpret the possible link between corporate governance, business capabilities and CSR reporting practices. Specifically, agency and resource-based theories were used as the underpinning theoretical perspectives…

This study investigated the effect of advertising on consumer purchase decision using MTN as an example. The specific objectives of the study were to: (i) Establish the relationship between advert exposure and customers’ patronage of MTN services; (ii) Find out whether exposure to MTN advert…

It is widely believed that entrepreneurship is an engine of nowadays economic and that entrepreneurial activities should be supported as much as they can be. As one of their support way have been recognized business incubation models. Business incubators are considered as a valuable source…

In this paper, we present a hybrid cloud architecture which combines public cloud, private cloud computing and cryptography to minimize the bank’s operational costs, maximizing the flexibility, scalability, availability and reliability of the services provided by the bank and guarantees the privacy, confidentiality and safety…

It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East…

The present paper intends to achieve a comparison regarding work-life balance of high-skilled employees in five services sectors in Romania: advertising-marketing, IT&C, financial-banking, research & development, higher education. The research methodology is specific to a qualitative research, consisting of in-depth face-to-face interviews with high-skilled employees…

The study investigated the association of the degree of malnutrition to anthropometric and biochemical measures, malnutrition inflammation score (MIS) and dietary intake of subjects undergoing hemodialysis (HD). 72 non diabetic HD subjects from 3 major hospitals in Mysore city participated in the study. Health habits,…