The Effects of Customers’ Perceived Relational Benefits on The Customer Perception of Service Innovation at Service Centers for IT Products: The Mediating Role of Customer Participation
Journal of Administrative Sciences and Technology
This study examines the relationships between customers’ perceived functional (social) benefits from service providers and customers’ perception of service innovation. It also assesses the mediation effects of their participation on their perception of service innovation. Focusing on service centers for ITproducts, structural equation modeling is…