The Impact of the Religiosity on the Advertising Persuasion: Context of the Political Marketing – Frame of Reflection and Try of Modelling-
Journal of Marketing Research and Case Studies
From the current political situation in the Arab world, resulted a smooth confrontation between modernity and radicalism. It’s a real identity crisis. Religion was even the core campaign’s means to gain sympathy and to attract the maximum of voters. The match between those two areas…