Disclosing Instagram Influencers’ Advertising: The Effect of Source Credibility Cues on Millennials’ Behavioral Intentions
IBIMA Business Review
The purpose of this study is to investigate the effect of source credibility cues (attractiveness, trustworthiness, expertise, and homophily) on the online buying intention of millennials who are using Instagram. Another goal of this study is to measure the effect of para-social interaction (PSIs) on…