Dimensions and Antecedents of Relationship Quality in a Business-to-Business Context: An Exploratory Study
Journal of Supply Chain and Customer Relationship Management
This research seeks to provide insights into seller-perceived relationship quality in the Business-to-Business context. A qualitative study was conducted through interviews with sixteen sellers from multiple sectors to identify dimensions and antecedents of buyer-seller relationships quality. In light of the findings stemming from thematic and lexical…