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This study empirically examines a segment of consumers within the Jordanian society who express high ethnocentric tendencies towards domestic products using fuzzy logic technique. MATLAB® ANFIS has been employed to model the relationships between three inputs (conservatism, dogmatism and world-mindedness) and one output (consumer ethnocentrism). The…

As the higher education industry in Asia is prospering, attracting students internationally is becoming more competitive for countries in the region, particularly in Malaysia. The establishment of foreign universities in Malaysia has contributed to healthy competition in the higher education sector as these foreign universities…

The last two decades, marked by financial instability, economic crises, the bankruptcy of worldwide renowned companies, stock exchange speculations, financial scandals and lack of trust in capital markets, have lead to an economic downfall and have brought back into light the analysis of the responsible…

Over the years, many organisations have invested heavily in information systems, changing the way they do business for improvement. Today however, aligning business and information systems is not easily achieved due to rapidly changing business environment. The ability of an organisation to change and change…

The purpose of this paper is to investigate the factors that influence a student’s concern for presenting a professional online image.  Drawing on existing research, the paper develops a model of professional online image concern which is then validated through a survey-based field study. The…

Nowadays society is governed, on a constant basis, with ambiguous and uncertain economic trends and insecurity. Our research paper takes into account the solutions proposed by innovation in a society in which the dream of competitive intelligence and accountability seem sometimes to fail.The key issue…

This research examines the effects of Corporate Social Responsibility on the financial performance. The corporate social responsibility is measured by an investigation which is addressed to a 30 companies. Thus the financial performance is measured using two accounting variables: return in assets (ROA) and return…

Following the needs to ingrain intrapreneurial spirit among Malaysian workforce, as highlighted in the National Economic Advisory 2010, the aim of this study is to identify the organizational architecture that can be designed to foster such behaviour which could subsequently lead to better job performance.…

Serious games represent the state-of-the-art in the convergence of electronic gaming technologies with instructional design principles and pedagogies. Despite the value of high-fidelity content in engaging learners and providing realistic training environments, building games which deliver high levels of visual and functional realism is a…

The main aim of this paper is to analyse, compare and summarize the strong and weak points of the most widely cited performance measurement systems on the basis of literature review. Specifically, the literature review was conducted with the goal to searching papers and case…