Latest articles

Commercializing university research outputs or intellectual property is an imperative facet in the National Economic Model of the 10th Malaysian Plan (2011-2015) whereby innovation-based economy is the vehicle identified to drive Malaysia into becoming a high-income nation. A vital aspect of this innovation-based economy is…

Recently the use of blog as an e-commerce site has become popular in Malaysia. Significant changes can be seen in e-commerce usage as more people are connected to the Internet through faster broadband connection. Nonetheless, trust remains a major issue when it involves online transaction.…

The structural changes that occurred in Romania after 1990 generated significant socio-economic disparities. The North-East region stands out from the other regions through a reduced level of economic development, but with an important occupation potential. In this paper, the researchers will estimate the Cobb-Douglas type…

An equal access to the higher education in terms of gender has been successfully promoted in Malaysia. An increasing number of women succeeded in having secured places and graduating from local private and public universities in this country. This shows that more and more women…

Marketing environment has changed due to the advent of the internet, the subsequent globalization and the hence ensuing greater competition. These environmental dynamics cause serious challenges for marketers. First, a strong marketing orientation is more important than ever to promote products and services successfully. It…

Despite the increasing number of retail banks providing mobile banking services, the adoption rate among consumers is still very low. One of the critical issues identified by researchers is the aspect of trust. In a mobile banking environment, three categories of trustees are equally important…

The concept of loyalty has received much consideration from both academics and practitioners in various industries and is a predominant research topic in the banking industry. Identifying the factors that affect customers’ decision to take out a loan from a particular bank has become an…

The demographic transition is a process which involves the movement from high birth and death rates to low values and from high population growth rates to a relatively stable dynamic of population. If in the countries of Western Europe this pattern can be seen easily,…

Enterprises face mounting challenges in three generic sustainability domains that form the basis of the so-called triple bottom line: economic sustainability, societal sustainability, and environmental sustainability. In most instances, it is the primacy of economic sustainability that is emphasized since an enterprise that is not…

Nowadays, companies that are unaware of knowledge management (KM) and its concepts are considered illiterate in business context. In order to thrive in this turbulent market, a company must be familiar with all concepts pertaining to its intellectual assets, i.e. KM, KM strategy, KM processes,…