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In the risk assessment of life insurance, demographic trends and behavioural changes compared to the use of new technologies are crucial today. The ability to process ever-increasing amounts of customer data, such as data from search engines, shopping portals, social media activity data or data…

The present research intends to analyze the maturity of the use of Web 2.0 technologies in the Portuguese bank sector, trying to determine which one of these institutions is more present in social networks and best practices. Technological change is the major cause of most…

Public administration efficiency is increasing on the agenda, considering the scarcity of public resources and the greater demand of citizens  for their needs to be met. This research aims to study the determinants of the financial efficiency of the Portuguese municipalities. For this , the…

This research intends to determine the key elements affecting the intention to use and the usage/adoption of B2C and C2C e-marketplaces in Saudi Arabia; drawing upon the theories of Hofstede’s cultural dimensions and UTAUT2 model. There has been little research in the area of C2C…

Marketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a…

Open innovations are a special kind of approach to the process of developing innovations. They require an effort from the enterprise to find an exogenous source of innovation. For cooperation to be effective, the enterprise must focus on minimizing the various barriers associated with opening…

This study examines the relationship between board attributes and firm performance. In accordance with agency theory, effective board of directors plays a key role in establishing good corporate governance and enhancing firm performance by mitigating earnings management. Based on panel data set drawn from Tunisian…

The ability of Augmented Reality (AR) to blend digital information into the physical world has enhanced its vast range of applications potential. It has, thus, increased the number of smartphone AR users and challenged researchers and a number of industries to try to understand and…

To achieve high and sustainable economic growth, full employment and stable prices, countries are using macroeconomic policies called; the fiscal and the monetary policies. Regarding the effectiveness of these theories, there are two different arguments; monetarists and Keynesian. The Keynesians argue that relative to the…

The concept of corporate citizenship has been growing progressively in the business field for decades. Our research has developed a structural equation model to examine the primary factors and their interactions that influence economically motivated administrators to observe legal citizenship as an essential element to…