Latest articles

24
Apr
2019

The R(Evolution) of Territorial Marketing : Towards an Identity Marketing

Journal of Marketing Research and Case Studies
In a context of asserted competition, political decision-makers in charge of territorial destiny can no longer resolve to “do things well”, they must ‘do the right things”, those that will be the most structuring and the most determining for the future of the territory. They…
22
Apr
2019

Operational Knowledge Management in a Manufacturing Enterprise in the High-Tech Sector: Case Study

Journal of Organizational Knowledge Management
The importance of knowledge for the functioning of modern enterprises has been raised in a number of research and scientific studies. Despite the great interest in the subject of knowledge, there is still a lack of clear, unified foundations in knowledge management, especially in small…
19
Apr
2019

Trends in Loyalty Points Redemption in a Lebanese Commercial Bank

Journal of Organizational Management Studies
This research investigates the impact of demographical factors and cardholders’ attributes on their credit card spending and accumulation of loyalty points; after the introduction of a loyalty program.This study consists of a sample of 507 active bank clients over a period of 2 years (since…
18
Apr
2019

Development of an Original Methodology For Assessment of Private-Public Integration Efficiency Level

Journal of Innovation and Business Best Practice
Purpose: The Analysis of the accumulated foreign experience and Russian practices shows that the most relevant institution of all the institutional interactions between the government and the private companies is the partnership institution remarkable for the combination of the institutional parity, autonomy of will, participants’…
17
Apr
2019

Contribution of Cultural Event to the Visitor’s Intention to Revisit and Recommend Tourist Destination Case Study: Dieng Culture Festival, Central Java, Indonesia

Journal of Southeast Asian Research
Indonesia, as the country richest in cultural resources in ASEAN, has opportunities to maintain its cultural resources and thereby increase tourism, and hosting cultural events is one of the ways to do so. Alluring events can motivate one to leave one’s place, visit the place…
16
Apr
2019

The Influence of Blogs on the Complain Intention: The Case of the Cruise Ship Industry

Journal of Marketing Research and Case Studies
This paper investigates the influence of service recovery in the consumer's complaint intention to obtain benefits on the cruise industry. The research model proposed and tested empirically was based on a sample of 164 cruise vacationers who had experiences of a past  service failure. The…
15
Apr
2019

“Intellectual Capital”: Major Role, Key Importance and Decisive Influences on Organizations’ Performance

Journal of Human Resources Management Research
The theme chosen for the scientific research “"Intellectual Capital": Major Role, Key Importance and Decisive Influences on Organizations’ Performance” aims to study the definitions, role, importance, valences and components of intellectual capital, as well as intellectual capital’s decisive influence on the level of organizational performance.…
12
Apr
2019

Factors that affect Employees Job Satisfaction and Performance to Increase Customers’ Satisfactions

Journal of Human Resources Management Research
In order to help the Jordanian industrial sector to minimize the amount of time and money currently spent on recruiting and training new employees due to the rapid employee turnover rate, this study aims to identify the factors which encourage employees to remain in their…
11
Apr
2019

Conditions of a Corporate Communication in the Industry 4.0: Case Study

IBIMA Business Review
In recent years, the conditions for the functioning of enterprises have changed revolutionarily. These changes are so significant that it is more and more often referred to as the Fourth Industrial Revolution. A company operating on the market has to take up the challenge of…
10
Apr
2019

Evaluation of Implementation’s Impact of E-Learning Projects

Journal of Internet Social Networking and Virtual Communities
For the current research, we have used several world databases in order to seek relevant articles on methods and mechanisms for evaluating ICT investment projects at an international level. Thus, we have identified and analyzed hundreds of articles published in – more or less famous…